{"id":1913,"date":"2020-11-05T12:38:10","date_gmt":"2020-11-05T12:38:10","guid":{"rendered":"https:\/\/www.echolution.com\/?p=1913"},"modified":"2021-03-10T18:57:28","modified_gmt":"2021-03-10T18:57:28","slug":"digital-transformation-shopper-expectations-for-more-retail-interaction","status":"publish","type":"post","link":"https:\/\/www.echolution.com\/de\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/","title":{"rendered":"Digitale Transformation: Erwartungen der K\u00e4ufer an mehr Interaktion im Einzelhandel"},"content":{"rendered":"

Driven by the pandemic, consumers now have higher expectations for retail brands to introduce digital shopping options, according to two new pieces of market research.<\/strong><\/p>\n\n\n\n

88% of US customers expect companies of all kinds to accelerate digital initiatives due to the pandemic, according to a study by Salesforce<\/a> and 83% expect retailers to provide flexible shipping and fulfillment options such as buy-online-pick-up-in-store.<\/p>\n\n\n\n

Meanwhile, 68% said Covid-19 has elevated their expectations of companies\u2019 digital capabilities, 61% expect to spend more time online after the pandemic compared to previously and 60% said Covid-19 is changing their relationships with technology.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For the travel retail sector, how companies digitally interact with their customers – physically at the airport or online pre-travel – is a top priority among 1,500 consumers who had travelled internationally in the past 12 months, finds a new study by market research specialist m1nd-set<\/strong>.<\/p>\n\n\n\n

Travel retail tech trends<\/strong><\/p>\n\n\n\n

Advancements in technology and how consumers are likely to benefit from them, were the top factors that will drive increased digitalised shopper behaviour, says m1nd-set. The key views on future trends include:<\/p>\n\n\n\n

Click-and-collect<\/strong> has seen significant growth in recent months with over 25% of shoppers expressing the importance of this feature among delivery options.<\/p>\n\n\n\n

Same-day and next-day delivery services<\/strong> have grown during the pandemic and will become more commonplace, forcing retailers to become more flexible around their supply chain logistics.<\/p>\n\n\n\n

Greater personalisation<\/strong>, including AI and facial recognition<\/strong> technology, was cited as an influential new trend and will need to be more widely adopted in brands’ marketing and product offers.<\/p>\n\n\n\n

Visual Search,<\/strong> cited for its ability to meet consumers’ instant satisfaction and product fulfilment, emerged as a key trend in the research.<\/p>\n\n\n\n

Augmented Reality<\/strong> (AR) shopping applications were a popular choice with more than three-quarters of shoppers in some developed markets highlighting that they expect retailers to provide AR as part of the shopping experience.<\/p>\n\n\n\n

Contactless solutions<\/strong> including payment, delivery and frictionless stores, where QR codes and robotics are used more frequently were named as key trends with shoppers expecting to see these options more often in the travel retail space as a result of the pandemic<\/p>\n\n\n\n

Social shopping<\/strong> has become increasingly expected within travel retail as younger consumers \u2013 Millennials and Gen Z demographics \u2013 prefer to see their choice of brands available to purchase from shoppable Instagram or Pinterest posts as well as via video platform live-streams.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cThe research underlines the growing importance the pandemic has had on technology in retail as well as the importance of unique in-store experiences,” Peter Mohn, CEO & Owner at m1nd-set commented.<\/p>\n\n\n\n

\u201cIt\u2019s estimated that the pandemic has accelerated the shift to digital by around five years.  Even when analysing the findings about the importance of the retail experience, we see that shoppers are looking for a more integrated experience, which combines both physical and digital \u2013 they want to experience in-store and purchase online. The growing focus on digital has implications for the travel retail sector too of course.<\/p>\n\n\n\n

\u201cThe \u2018immediacy\u2019 trend regarding delivery, with the growth of same-day delivery, click-and-collect options and the curb-side pick-up model we see in high-street retail, will need to be mirrored in travel retail with a greater emphasis in the future on out-of-store pick-up locations between security and the gate or even seat-delivery on board the aircraft,\u201d Mohn continued.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Re-emerging inflight offers<\/strong><\/p>\n\n\n\n

The m1nd-set study also looked at the re-emerging relevance of a digital inflight offer for airlines that are adapting their data-mining capabilities and updating their online catalogues along with home delivery.<\/p>\n\n\n\n

\u201cThe greater emphasis on digital is even likely to put the \u2018inflight\u2019 retail offer on a more level playing ground with airport retailers,\u201d said Mohn, \u201cespecially given that airlines benefit from having direct access to the passenger data including highly valuable information such as travel class, frequency and whether a passenger is travelling with their family.<\/p>\n\n\n\n

Airlines with a more data-centric mindset could be a game-changer for the industry, said Mohn. \u201cThis contextual and circumstantial data, when properly \u2018mined\u2019 and managed, will be the new gold. All stakeholders are being forced to rethink their business models and revenue strategies. If airlines start to capitalise on their unique asset and invest more in the data management for ancillary revenue purposes, this could be a game-changer for the industry.\u201d<\/p>\n\n\n\n

Echolution takeaway:<\/strong> Research shows digital interaction with consumers will drive purchasing behaviour based on brand engagement and convenience. Giving travellers clear call to action messaging will be key to drive footfall back into duty free stores. <\/p>","protected":false},"excerpt":{"rendered":"

Driven by the pandemic, consumers now have higher expectations for retail brands to introduce digital shopping options, according to two new pieces of market research. 88% of US customers expect companies of all kinds to accelerate digital initiatives due to the pandemic, according to a study by Salesforce and 83% expect retailers to provide flexible […]<\/p>\n","protected":false},"author":4,"featured_media":1916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[50,35],"tags":[38,22,36,37,21],"class_list":["post-1913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-insights","category-tax-free-shopping","tag-digitalisation","tag-duty-free","tag-m1nd-set","tag-salesforce","tag-travel-retail","entry","has-media"],"yoast_head":"\nDigital transformation: shopper expectations for more retail interaction | Echolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/de\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation: shopper expectations for more retail interaction | Echolution\" \/>\n<meta property=\"og:description\" content=\"Driven by the pandemic, consumers now have higher expectations for retail brands to introduce digital shopping options, according to two new pieces of market research. 88% of US customers expect companies of all kinds to accelerate digital initiatives due to the pandemic, according to a study by Salesforce and 83% expect retailers to provide flexible […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echolution.com\/de\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/\" \/>\n<meta property=\"og:site_name\" content=\"Echolution\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T12:38:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-10T18:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Farrington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Farrington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/\"},\"author\":{\"name\":\"Alison Farrington\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\"},\"headline\":\"Digital transformation: shopper expectations for more retail interaction\",\"datePublished\":\"2020-11-05T12:38:10+00:00\",\"dateModified\":\"2021-03-10T18:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg\",\"keywords\":[\"digitalisation\",\"duty free\",\"m1nd-set\",\"Salesforce\",\"travel retail\"],\"articleSection\":[\"Data Insights\",\"Tax Free Shopping\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/\",\"name\":\"Digital transformation: shopper expectations for more retail interaction | Echolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg\",\"datePublished\":\"2020-11-05T12:38:10+00:00\",\"dateModified\":\"2021-03-10T18:57:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/digital-transformation-shopper-expectations-for-more-retail-interaction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tax Free Shopping\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/category\\\/tax-free-shopping\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital transformation: shopper expectations for more retail interaction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"name\":\"Echolution\",\"description\":\"Travel-retail media agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.echolution.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\",\"name\":\"Echolution\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"width\":325,\"height\":78,\"caption\":\"Echolution\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/echolution\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\",\"name\":\"Alison Farrington\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"caption\":\"Alison Farrington\"},\"sameAs\":[\"http:\\\/\\\/www.echolution.com\"],\"url\":\"https:\\\/\\\/www.echolution.com\\\/de\\\/news\\\/author\\\/alison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital transformation: shopper expectations for more retail interaction | Echolution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.echolution.com\/de\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/","og_locale":"de_DE","og_type":"article","og_title":"Digital transformation: shopper expectations for more retail interaction | Echolution","og_description":"Driven by the pandemic, consumers now have higher expectations for retail brands to introduce digital shopping options, according to two new pieces of market research. 88% of US customers expect companies of all kinds to accelerate digital initiatives due to the pandemic, according to a study by Salesforce and 83% expect retailers to provide flexible […]","og_url":"https:\/\/www.echolution.com\/de\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/","og_site_name":"Echolution","article_published_time":"2020-11-05T12:38:10+00:00","article_modified_time":"2021-03-10T18:57:28+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg","type":"image\/jpeg"}],"author":"Alison Farrington","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Alison Farrington","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#article","isPartOf":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/"},"author":{"name":"Alison Farrington","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7"},"headline":"Digital transformation: shopper expectations for more retail interaction","datePublished":"2020-11-05T12:38:10+00:00","dateModified":"2021-03-10T18:57:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/"},"wordCount":758,"publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"image":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg","keywords":["digitalisation","duty free","m1nd-set","Salesforce","travel retail"],"articleSection":["Data Insights","Tax Free Shopping"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/","url":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/","name":"Digital transformation: shopper expectations for more retail interaction | Echolution","isPartOf":{"@id":"https:\/\/www.echolution.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#primaryimage"},"image":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg","datePublished":"2020-11-05T12:38:10+00:00","dateModified":"2021-03-10T18:57:28+00:00","breadcrumb":{"@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#primaryimage","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/03\/burberry-shenzhen-new-store-2020-00-scaled-1-1024x576-2.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www.echolution.com\/news\/digital-transformation-shopper-expectations-for-more-retail-interaction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.echolution.com\/"},{"@type":"ListItem","position":2,"name":"Tax Free Shopping","item":"https:\/\/www.echolution.com\/news\/category\/tax-free-shopping\/"},{"@type":"ListItem","position":3,"name":"Digital transformation: shopper expectations for more retail interaction"}]},{"@type":"WebSite","@id":"https:\/\/www.echolution.com\/#website","url":"https:\/\/www.echolution.com\/","name":"Echolution","description":"Travel-retail media agency","publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.echolution.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.echolution.com\/#organization","name":"Echolution","url":"https:\/\/www.echolution.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","width":325,"height":78,"caption":"Echolution"},"image":{"@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/echolution\/"]},{"@type":"Person","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7","name":"Alison Farrington","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","caption":"Alison Farrington"},"sameAs":["http:\/\/www.echolution.com"],"url":"https:\/\/www.echolution.com\/de\/news\/author\/alison\/"}]}},"_links":{"self":[{"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/posts\/1913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":3,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"predecessor-version":[{"id":1978,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/posts\/1913\/revisions\/1978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echolution.com\/de\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}