{"id":3007,"date":"2026-06-24T12:21:29","date_gmt":"2026-06-24T11:21:29","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3007"},"modified":"2026-08-21T21:41:21","modified_gmt":"2026-08-21T20:41:21","slug":"help-faq","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/es\/help-faq\/","title":{"rendered":"Ayuda y Preguntas Frecuentes"},"content":{"rendered":"
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Ayuda y Preguntas Frecuentes<\/p>\n

Preguntas y respuestas<\/span><\/h1>\n<\/div>\n<\/div>\n\n
\u00a0<\/div>\n\n
\n
Primeros pasos<\/a><\/div>\n\n
Mercados y alcance<\/a><\/div>\n\n
Canales y datos<\/a><\/div>\n\n
Medida<\/a><\/div>\n\n
Trabaja con nosotros<\/a><\/div>\n<\/div>\n\n
\u00a0<\/div>\n\n

Primeros pasos<\/h2>\n\n
\n
\u00bfQu\u00e9 es el marketing de retail de viajes?<\/strong>\n

Los medios de comunicaci\u00f3n del comercio minorista de viajes consisten en publicidad dirigida a viajeros internacionales a lo largo de todo su trayecto \u2014desde la planificaci\u00f3n de un viaje, pasando por los aeropuertos y los vuelos, hasta las compras en el destino\u2014. Los viajeros gastan mucho m\u00e1s en las tiendas que los compradores nacionales, lo que hace que llegar a ellos en el momento adecuado sea valioso para las marcas.<\/p>\n<\/div>\n

\u00bfCon qu\u00e9 tipo de marcas trabaja Echolution?<\/strong>\n

Cualquier marca que quiera llegar a los viajeros internacionales que compran en el extranjero, incluyendo belleza, moda, licores, lujo y comercio minorista de destinos. Trabajamos tanto con marcas como con soportes publicitarios como aeropuertos, aerol\u00edneas y minoristas.<\/p>\n<\/div>\n

\u00bfNecesitamos ya vender en el sector de las ventas libres de impuestos, o pueden ayudarnos a entrar en \u00e9l?<\/strong>\n

No necesita una presencia existente en el comercio minorista de viajes. Ayudamos a las marcas a llegar y dirigirse a los viajeros internacionales a trav\u00e9s de medios, est\u00e9n donde est\u00e9n en su viaje. No establecemos espacios comerciales f\u00edsicos como tiendas en aeropuertos o en calles comerciales; nuestro papel es conectar a su marca con audiencias viajeras a trav\u00e9s de la publicidad.<\/p>\n<\/div>\n

\u00bfCu\u00e1l es el presupuesto m\u00ednimo para ejecutar una campa\u00f1a?<\/strong>\n

No hay un m\u00ednimo fijo; el presupuesto adecuado depende de los mercados y canales involucrados. La mayor\u00eda de las marcas empiezan con un solo mercado de origen y escalan a medida que obtienen resultados. Una breve llamada es la forma m\u00e1s r\u00e1pida de dimensionarlo.<\/p>\n<\/div>\n<\/div>\n\n

Mercados y alcance<\/h2>\n\n
\n
\u00bfQu\u00e9 mercados emisores de viajeros cubren?<\/strong>\n

Nos enfocamos en los mercados emisores internacionales de mayor gasto, incluidos EE. UU., el Reino Unido, China y el CCG, pero podemos dirigirnos a viajeros de cualquier mercado de origen, bas\u00e1ndonos en el comportamiento de reserva anticipada y de viaje real en lugar de en demograf\u00edas amplias.<\/p>\n<\/div>\n

\u00bfA qu\u00e9 mercados de destino puedes llegar a los viajeros?<\/strong>\n

Llegamos a los viajeros que compran en los principales destinos de comercio minorista de viajes internacionales \u2014aeropuertos, centros urbanos y complejos tur\u00edsticos\u2014 en los mercados que le importan a su marca.<\/p>\n<\/div>\n

\u00bfPuedes realizar campa\u00f1as de un solo mercado o solo multi-mercado?<\/strong>\n

Ambos. Las campa\u00f1as pueden centrarse en un \u00fanico corredor de origen a destino o ejecutarse en m\u00faltiples mercados a la vez, secuenciadas a lo largo del recorrido del viajero.<\/p>\n<\/div>\n<\/div>\n\n

Canales y datos<\/h2>\n\n
\n
\u00bfQu\u00e9 canales de medios puede comprar Echolution?<\/strong>\n

Somos agn\u00f3sticos respecto al canal y compramos a trav\u00e9s de display program\u00e1tico y v\u00eddeo, publicidad exterior digital (DOOH), a bordo (incluyendo publicidad por WiFi y compras a bordo), televisi\u00f3n conectada (CTV), redes sociales de pago y b\u00fasquedas, y medios de *travel-retail* y en tienda, seleccionando todo aquello que llegue verdaderamente a su viajero.<\/p>\n<\/div>\n

\u00bfDe d\u00f3nde proceden los datos de sus viajeros?<\/strong>\n

Integramos se\u00f1ales reales de viajeros en cada campa\u00f1a \u2014incluyendo datos de reservas anticipadas y de viajes, y, cuando est\u00e1n disponibles a trav\u00e9s de nuestros socios, se\u00f1ales transaccionales y de comportamiento\u2014. Esto nos permite dirigirnos a los viajeros en funci\u00f3n de hacia d\u00f3nde se dirigen realmente y c\u00f3mo se comportan, en lugar de basarnos en demograf\u00edas amplias.<\/p>\n<\/div>\n

\u00bfC\u00f3mo se entrega la publicidad del Wi-Fi a bordo?<\/strong>\n

A trav\u00e9s de la publicidad que se muestra cuando los viajeros se conectan al wifi a bordo, llegando a un p\u00fablico cautivo y de alta atenci\u00f3n con poca competencia de medios.<\/p>\n<\/div>\n<\/div>\n\n

Medici\u00f3n y resultados<\/h2>\n\n
\n
\u00bfC\u00f3mo se mide si una campa\u00f1a funcion\u00f3?<\/strong>\n

Medimos en funci\u00f3n de resultados reales \u2014afluencia de p\u00fablico y ventas en tienda\u2014 en lugar de limitarnos a las impresiones, conectando la exposici\u00f3n a los medios con lo que los viajeros hicieron realmente siempre que los datos lo permiten, para que pueda ver el retorno en cada etapa del trayecto.<\/p>\n<\/div>\n

\u00bfPuedes vincular los medios con ventas reales en tienda o libres de impuestos?<\/strong>\n

S\u00ed, en muchos casos. Al trabajar con socios libres de impuestos y aranceles, podemos medir el incremento en las ventas, conectando la exposici\u00f3n en medios con las compras reales, para que pueda ver un retorno real en lugar de solo impresiones.<\/p>\n<\/div>\n<\/div>\n\n

Trabajando con Echolution<\/h2>\n\n
\n
\u00bfEres independiente o est\u00e1s vinculado a propietarios de medios espec\u00edficos?<\/strong>\n

Somos completamente independientes, sin v\u00ednculos con propietarios de medios ni acuerdos de exclusividad. Recomendamos los canales que realmente funcionan para usted, lo que significa que nuestro consejo est\u00e1 guiado por los datos y sus objetivos en lugar de por lo que estamos obligados a vender.<\/p>\n<\/div>\n

\u00bfC\u00f3mo funcionan las colaboraciones: por proyecto, por iguala (retainer) o integrados?<\/strong>\n

Tres formas: un proyecto definido, una colaboraci\u00f3n continuada mediante iguala, o integrados como una extensi\u00f3n de su equipo para cubrir periodos interinos o de transici\u00f3n. Definimos el modelo adecuado en una breve llamada.<\/p>\n<\/div>\n

\u00bfQu\u00e9 tan r\u00e1pido se puede lanzar una campa\u00f1a?<\/strong>\n

Depende de los canales, pero la mayor\u00eda se pueden planificar y activar en pocas semanas. Una llamada nos permite ofrecerte un cronograma realista para tus mercados.<\/p>\n<\/div>\n<\/div>\n\n

\u00a0<\/div>\n\n
\n

\u00bfTodav\u00eda tienes una pregunta?<\/h2>\n\n

Normalmente respondemos en el plazo de un d\u00eda laborable.<\/p>\n\n

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Reservar una llamada<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Getting started Markets & reach Channels & data Measurement & outcomes Working with Echolution Still have a question? We usually reply within a working day.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"on","ocean_display_header":"on","ocean_header_style":"minimal","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"faq & help","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-3007","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nFAQ | Travel-Retail Media Questions | Echolution I Help<\/title>\n<meta name=\"description\" content=\"Answers to common questions about travel-retail media \u2014 markets, channels, data, measurement and how Echolution works. 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