{"id":3055,"date":"2026-06-25T06:58:44","date_gmt":"2026-06-25T05:58:44","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3055"},"modified":"2026-06-26T06:24:04","modified_gmt":"2026-06-26T05:24:04","slug":"paid-social","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/es\/paid-social\/","title":{"rendered":"Travel Retail Paid Social"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3055\" class=\"elementor elementor-3055\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c3580 e-flex e-con-boxed e-con e-parent\" data-id=\"38c3580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570fc84 elementor-widget elementor-widget-heading\" data-id=\"570fc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REDES SOCIALES PAGADAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3535f36 elementor-widget elementor-widget-heading\" data-id=\"3535f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social de Pago para Retail de Viajes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fc36f elementor-widget elementor-widget-text-editor\" data-id=\"f3fc36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Llegue a los viajeros adonde centran su atenci\u00f3n. Campa\u00f1as de Meta, TikTok y YouTube planificadas y compradas en torno a los mercados de origen y el recorrido del viajero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1615d8e e-con-full e-flex e-con e-child\" data-id=\"1615d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be820bc elementor-widget elementor-widget-button\" data-id=\"be820bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7%40echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0acce3 elementor-widget elementor-widget-button\" data-id=\"b0acce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#formats\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver los formatos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a274023 e-flex e-con-boxed e-con e-parent\" data-id=\"a274023\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88829f9 elementor-widget elementor-widget-heading\" data-id=\"88829f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ee58e elementor-widget elementor-widget-heading\" data-id=\"f1ee58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los viajeros deciden mucho antes de llegar a la terminal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5d5d elementor-widget elementor-widget-text-editor\" data-id=\"53b5d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"body\">Las redes sociales de pago son donde los viajeros pasan su tiempo entre viajes: so\u00f1ando con el pr\u00f3ximo, plane\u00e1ndolo y llegando preparados para comprar. Para las marcas de retail de viajes, ofrecen algo que el entorno de la tienda no puede: la capacidad de llegar a un viajero espec\u00edfico por mercado de origen, en su idioma, y prepararlo antes de que ponga un pie en el aeropuerto.<\/p><p class=\"body\">Planificamos y compramos redes sociales de pago como parte de una traves\u00eda conectada, no como r\u00e1fagas aisladas de actividad. Cada campa\u00f1a se construye en torno a qui\u00e9n es el viajero, desde d\u00f3nde vuela y el momento en que est\u00e1 m\u00e1s listo para actuar, de modo que el gasto rinda m\u00e1s y el camino desde el feed hasta la compra se acorte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27a62b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e27a62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926cce elementor-widget elementor-widget-heading\" data-id=\"f926cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">61%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29555a elementor-widget elementor-widget-text-editor\" data-id=\"b29555a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los viajeros de Am\u00e9rica probablemente reservar\u00e1n en l\u00ednea y recoger\u00e1n al abordar o al llegar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a3440 elementor-widget elementor-widget-text-editor\" data-id=\"93a3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.echolution.com\/es\/news\/duty-free-shoppers-prefer-pre-trip-digital-interactions\/\">m1nd-set<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13aeb83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"13aeb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893159a elementor-widget elementor-widget-heading\" data-id=\"893159a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">30%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50723be elementor-widget elementor-widget-text-editor\" data-id=\"50723be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las transacciones en las tiendas libres de impuestos de los principales aeropuertos se realizan ahora mediante pedidos digitales por adelantado y el servicio \u00abclick-and-collect\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6030d9 elementor-widget elementor-widget-text-editor\" data-id=\"d6030d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>datos del mercado de la industria, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798d255 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"798d255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d8859 elementor-widget elementor-widget-heading\" data-id=\"19d8859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.\u00ba<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d9771 elementor-widget elementor-widget-text-editor\" data-id=\"d5d9771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las redes sociales son ahora la fuente m\u00e1s influyente de inspiraci\u00f3n para viajar, por delante de las p\u00e1ginas web oficiales y los medios de comunicaci\u00f3n tradicionales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de9b93 elementor-widget elementor-widget-text-editor\" data-id=\"9de9b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuente: Skift Research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36238a7 e-con-full e-flex e-con e-child\" data-id=\"36238a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f218f73 e-con-full e-flex e-con e-child\" data-id=\"f218f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f84a09 elementor-widget elementor-widget-html\" data-id=\"4f84a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.echo-marquee-wrap{overflow:hidden;width:100%}\n.echo-marquee-label{text-align:center;font-family:'Nunito Sans',sans-serif;font-size:.72rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;color:#CAA866;margin-bottom:34px}\n.echo-marquee{display:flex;gap:88px;width:max-content;animation:echo-slide 26s linear infinite;align-items:center}\n.echo-marquee:hover{animation-play-state:paused}\n@keyframes echo-slide{to{transform:translateX(-50%)}}\n.echo-logo{display:flex;align-items:center;gap:13px;color:#CAA866;opacity:.82;font-family:'Nunito Sans',sans-serif;font-weight:800;font-size:1.35rem;letter-spacing:-.01em;white-space:nowrap;transition:opacity .3s}\n.echo-logo:hover{opacity:1}\n.echo-logo svg{width:30px;height:30px;flex:none;fill:#CAA866}\n@media(prefers-reduced-motion:reduce){.echo-marquee{animation:none}}\n<\/style>\n\n<div class=\"echo-marquee-wrap\">\n  <div class=\"echo-marquee-label\">Planificado y comprado en<\/div>\n  <div class=\"echo-marquee\">\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.2c-1.2 0-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z\"\/><\/svg>Meta<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M17 2c.3 2.4 1.7 4.1 4 4.3v2.8c-1.5.1-2.8-.3-4-1v6.6c0 4-2.9 6.8-6.6 5.9-3.6-.9-4.9-5.2-2.4-7.9 1.2-1.3 3-1.7 4.7-1.2v3c-.5-.2-1-.3-1.6-.2-1.2.2-1.9 1.4-1.4 2.5.5 1 1.9 1.3 2.8.5.5-.4.7-1 .7-1.7V2H17Z\"\/><\/svg>TikTok<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M23 7.5c-.3-1-1-1.8-2-2C19 5 12 5 12 5s-7 0-9 .5c-1 .2-1.8 1-2 2C.5 9.4.5 12 .5 12s0 2.6.5 4.5c.3 1 1 1.8 2 2 2 .5 9 .5 9 .5s7 0 9-.5c1-.2 1.7-1 2-2 .5-1.9.5-4.5.5-4.5s0-2.6-.5-4.5ZM9.7 15.4V8.6l5.8 3.4-5.8 3.4Z\"\/><\/svg>YouTube<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.2c-1.2 0-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z\"\/><\/svg>Meta<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M17 2c.3 2.4 1.7 4.1 4 4.3v2.8c-1.5.1-2.8-.3-4-1v6.6c0 4-2.9 6.8-6.6 5.9-3.6-.9-4.9-5.2-2.4-7.9 1.2-1.3 3-1.7 4.7-1.2v3c-.5-.2-1-.3-1.6-.2-1.2.2-1.9 1.4-1.4 2.5.5 1 1.9 1.3 2.8.5.5-.4.7-1 .7-1.7V2H17Z\"\/><\/svg>TikTok<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M23 7.5c-.3-1-1-1.8-2-2C19 5 12 5 12 5s-7 0-9 .5c-1 .2-1.8 1-2 2C.5 9.4.5 12 .5 12s0 2.6.5 4.5c.3 1 1 1.8 2 2 2 .5 9 .5 9 .5s7 0 9-.5c1-.2 1.7-1 2-2 .5-1.9.5-4.5.5-4.5s0-2.6-.5-4.5ZM9.7 15.4V8.6l5.8 3.4-5.8 3.4Z\"\/><\/svg>YouTube<\/span>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dd9bdb e-con-full e-flex e-con e-child\" data-id=\"9dd9bdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c21c23f e-flex e-con-boxed e-con e-child\" data-id=\"c21c23f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933d784 elementor-widget elementor-widget-heading\" data-id=\"933d784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LAS PLATAFORMAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3573e18 elementor-widget elementor-widget-heading\" data-id=\"3573e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tres plataformas, tres puestos de trabajo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224ea97 elementor-widget elementor-widget-text-editor\" data-id=\"224ea97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada plataforma se gana su lugar por una raz\u00f3n diferente. Adaptamos el canal al p\u00fablico y a la etapa del recorrido, en lugar de publicar el mismo contenido creativo en todas partes y cruzar los dedos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d28a57b e-con-full e-flex e-con e-child\" data-id=\"d28a57b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c4aeb7 e-con-full e-flex e-con e-child\" data-id=\"9c4aeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc1f1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11fc1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08845d elementor-widget elementor-widget-heading\" data-id=\"f08845d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25771c1 elementor-widget elementor-widget-heading\" data-id=\"25771c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Facebook e Instagram \u00b7 El motor de alcance<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd48560 elementor-widget elementor-widget-text-editor\" data-id=\"bd48560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentaci\u00f3n precisa por mercado de origen e intenci\u00f3n del viajero, con los Reels y las Stories como principales soportes creativos. Es la estrategia m\u00e1s eficaz para generar demanda meditada y volver a dirigirse a los viajeros que ya han mostrado su inter\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8017b8 e-con-full e-flex e-con e-child\" data-id=\"d8017b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f33ba4b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f33ba4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-tiktok\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a8f3b elementor-widget elementor-widget-heading\" data-id=\"04a8f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TikTok<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdf287 elementor-widget elementor-widget-heading\" data-id=\"efdf287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Descubrimiento y b\u00fasqueda, todo en uno<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e6086 elementor-widget elementor-widget-text-editor\" data-id=\"78e6086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00eddeos nativos con sonido, ideales para contar historias relacionadas con las tiendas libres de impuestos y las categor\u00edas de compra por impulso, y que, cada vez m\u00e1s, se est\u00e1n convirtiendo en un canal de b\u00fasqueda por derecho propio. Los viajeros utilizan ahora TikTok para buscar qu\u00e9 comprar, y los anuncios de b\u00fasqueda por palabras clave te permiten aparecer en respuesta a esa intenci\u00f3n, en lugar de limitarte a interrumpir el feed. La opci\u00f3n adecuada para lograr relevancia cultural y llegar a los mercados emisores m\u00e1s j\u00f3venes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dbba98 e-con-full e-flex e-con e-child\" data-id=\"8dbba98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0368c58 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0368c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9bdab elementor-widget elementor-widget-heading\" data-id=\"bb9bdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">YouTube<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4249d elementor-widget elementor-widget-heading\" data-id=\"aa4249d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">La pantalla que eligen los viajeros<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f195751 elementor-widget elementor-widget-text-editor\" data-id=\"f195751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El lugar al que acuden los viajeros en busca de una atenci\u00f3n m\u00e1s prolongada. Anuncios \u00abpre-roll\u00bb y \u00abbumpers\u00bb para aumentar el alcance y reforzar la imagen de marca, adem\u00e1s de \u00abShorts\u00bb para el crossover vertical: ideal para transmitir la historia de una marca a gran escala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ce22d e-flex e-con-boxed e-con e-parent\" data-id=\"b5ce22d\" data-element_type=\"container\" data-e-type=\"container\" id=\"formats\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca6443 elementor-widget elementor-widget-heading\" data-id=\"3ca6443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LOS FORMATOS QUE OFRECEMOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1af83d elementor-widget elementor-widget-heading\" data-id=\"a1af83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1ado para adaptarse a la forma en que los viajeros se desplazan por la pantalla<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f65b3 elementor-widget elementor-widget-text-editor\" data-id=\"59f65b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde anuncios verticales a pantalla completa que dominan el feed hasta anuncios in-stream que se pueden omitir y que captan la atenci\u00f3n, utilizamos el formato adecuado para cada etapa del recorrido del cliente, y creamos creatividades dise\u00f1adas espec\u00edficamente para el sector minorista de viaje, sin reutilizar material procedente del comercio minorista convencional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f201 elementor-widget elementor-widget-html\" data-id=\"298f201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.echo-fmts{display:flex;gap:30px;justify-content:center;flex-wrap:wrap;font-family:'Nunito Sans',sans-serif}\n.echo-fmt{display:flex;flex-direction:column;align-items:center;max-width:248px;flex:1 1 220px}\n.echo-phone{position:relative;width:100%;max-width:248px;aspect-ratio:9\/19;border-radius:34px;background:#0d0d0f;padding:9px;box-shadow:0 26px 50px -20px rgba(28,38,38,.55)}\n.echo-screen{position:relative;width:100%;height:100%;border-radius:26px;overflow:hidden;background:#111;display:flex;flex-direction:column}\n.echo-notch{position:absolute;top:9px;left:50%;transform:translateX(-50%);width:34%;height:18px;background:#0d0d0f;border-radius:0 0 12px 12px;z-index:6}\n.echo-top{position:absolute;top:14px;left:0;right:0;z-index:5;display:flex;justify-content:space-between;align-items:center;padding:0 14px;color:#fff;font-size:.62rem;font-weight:700}\n.echo-badge{background:rgba(0,0,0,.45);padding:.18em .6em;border-radius:5px;font-size:.58rem;font-weight:700}\n.echo-canvas{position:absolute;inset:0}\n.echo-reel{background:radial-gradient(120% 90% at 30% 18%,#3a5c5c 0%,#23383a 48%,#11201f 100%)}\n.echo-tt{background:radial-gradient(130% 80% at 70% 20%,#5a4a63 0%,#2c2536 55%,#15101c 100%)}\n.echo-yt{background:radial-gradient(120% 90% at 50% 30%,#244a52 0%,#16323a 55%,#0c1f24 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.7em;border-radius:3px}\n.echo-prog{position:absolute;left:0;right:0;bottom:0;height:4px;z-index:6;background:rgba(255,255,255,.25)}\n.echo-prog::after{content:\"\";position:absolute;left:0;top:0;bottom:0;width:38%;background:#caa866}\n.echo-counter{position:absolute;left:10px;bottom:64px;z-index:6;color:#fff;font-size:.58rem;font-weight:700;background:rgba(0,0,0,.5);padding:.3em .55em;border-radius:3px}\n.echo-cap{margin-top:24px;text-align:center}\n.echo-cap .pf{font-family:'Libre Baskerville',serif;font-weight:700;font-size:1.12rem;color:#2C4343}\n.echo-cap .pd{font-size:.92rem;color:#5d6f70;margin-top:.35rem;line-height:1.55}\n.echo-cap .tag{display:inline-block;margin-top:.9rem;font-size:.66rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:#CAA866;border:1px solid rgba(202,168,102,.5);padding:.32em .85em;border-radius:30px}\n<\/style>\n\n<div class=\"echo-fmts\">\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-reel\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span>Reels<\/span><span class=\"echo-badge\">Patrocinado<\/span><\/div>\n      <div class=\"echo-rail\"><i><\/i><i><\/i><i><\/i><\/div>\n      <div class=\"echo-foot\"><div class=\"b\">edici\u00f3n libre de impuestos<\/div><div class=\"c\">\u00bfVas a aterrizar pronto? Reserva en la terminal y ev\u00edtate las colas.<\/div><span class=\"echo-chip\">Comprar ahora \u2192<\/span><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">Historias y Reels<\/div><div class=\"pd\">V\u00eddeo vertical a pantalla completa. Con sonido, que llama la atenci\u00f3n y hace que el espectador se detenga; dise\u00f1ado para aumentar el alcance y la retenci\u00f3n.<\/div><span class=\"tag\">Meta \u00b7 TikTok<\/span><\/div>\n  <\/div>\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-tt\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span>Para ti<\/span><span class=\"echo-badge\">Anuncio<\/span><\/div>\n      <div class=\"echo-rail\"><i><\/i><i><\/i><i><\/i><\/div>\n      <div class=\"echo-foot echo-ttfoot\"><div class=\"b\">@travelretail.co<\/div><div class=\"c\">La fragancia que todo el mundo se lleva a casa este verano \u2708\ufe0f<\/div><span class=\"echo-chip\">M\u00e1s informaci\u00f3n \u2192<\/span><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">Anuncios In-Feed y Spark<\/div><div class=\"pd\">Anuncios \u00abNative For You\u00bb que se leen como contenido, no como publicidad. Dise\u00f1ados para facilitar el descubrimiento.<\/div><span class=\"tag\">TikTok<\/span><\/div>\n  <\/div>\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-yt\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span><\/span><span class=\"echo-badge\">Anuncio<\/span><\/div>\n      <div class=\"echo-counter\">0:05<\/div>\n      <div class=\"echo-skip\">Saltar el anuncio \u203a<\/div>\n      <div class=\"echo-foot\"><div class=\"b\">The Travel Retail Co.<\/div><div class=\"c\">Tu viaje, llevado a otro nivel.<\/div><span class=\"echo-chip\">Visita el sitio<\/span><\/div>\n      <div class=\"echo-prog\"><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">In-Stream Saltables y Bumper<\/div><div class=\"pd\">Pre-roll para la historia, bumpers de seis segundos para el recordatorio. Alcanzar a escala.<\/div><span class=\"tag\">YouTube<\/span><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d85e8b e-flex e-con-boxed e-con e-parent\" data-id=\"6d85e8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd649e elementor-widget elementor-widget-heading\" data-id=\"0fd649e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 Echolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d2752 elementor-widget elementor-widget-heading\" data-id=\"56d2752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Redes sociales de pago, dise\u00f1adas para el comercio minorista de viajes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387e8f1 elementor-widget elementor-widget-text-editor\" data-id=\"387e8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas agencias pueden comprar social media. Muy pocas entienden al viajero, el mercado de origen y el momento duty-free como nosotros; es lo \u00fanico que hacemos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b99fda5 e-flex e-con-boxed e-con e-child\" data-id=\"b99fda5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b22011 e-flex e-con-boxed e-con e-child\" data-id=\"8b22011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662665a elementor-widget elementor-widget-heading\" data-id=\"662665a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbee22 elementor-widget elementor-widget-heading\" data-id=\"dcbee22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experiencia en el mercado de origen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc6495 elementor-widget elementor-widget-text-editor\" data-id=\"9fc6495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Llegamos a los viajeros desde d\u00f3nde vuelan, en el idioma correcto, con las referencias culturales adecuadas, en m\u00e1s de 40 mercados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22be490 e-flex e-con-boxed e-con e-child\" data-id=\"22be490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1f136 elementor-widget elementor-widget-heading\" data-id=\"2c1f136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582afb3 elementor-widget elementor-widget-heading\" data-id=\"582afb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n por etapa del viaje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfacb6 elementor-widget elementor-widget-text-editor\" data-id=\"bbfacb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sue\u00f1a, planifica, aborda, llega. Mapeamos la creatividad y el gasto al momento en que el viajero se encuentra realmente, no a un embudo gen\u00e9rico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9df978 e-flex e-con-boxed e-con e-child\" data-id=\"f9df978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5be1c elementor-widget elementor-widget-heading\" data-id=\"2f5be1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e1ee5 elementor-widget elementor-widget-heading\" data-id=\"84e1ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Retail de viajes creativo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c7d8f elementor-widget elementor-widget-text-editor\" data-id=\"98c7d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publicidad pensada para el momento de duty-free y las categor\u00edas que se venden all\u00ed \u2014 perfumer\u00eda, licores, belleza \u2014, no para rebajas de la calle principal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d994b7 e-flex e-con-boxed e-con e-child\" data-id=\"1d994b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d64a2e elementor-widget elementor-widget-heading\" data-id=\"2d64a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0976b elementor-widget elementor-widget-heading\" data-id=\"1c0976b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Medici\u00f3n que cuenta<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682f56 elementor-widget elementor-widget-text-editor\" data-id=\"9682f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vinculamos el gasto a los resultados para que pueda ver lo que rinde cada mercado y formato, en lugar de adivinar el alcance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b5385 e-con-full e-flex e-con e-parent\" data-id=\"d1b5385\" data-element_type=\"container\" data-e-type=\"container\" id=\"cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f509b elementor-widget elementor-widget-heading\" data-id=\"42f509b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ba528 elementor-widget elementor-widget-heading\" data-id=\"18ba528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reservar una cita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac2e69 elementor-widget elementor-widget-text-editor\" data-id=\"1ac2e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hablemos de tus requisitos. Cu\u00e9ntanos tus marcas, tus mercados de origen y tus objetivos, y te mostraremos c\u00f3mo las redes sociales de pago encajan en el recorrido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c53114 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c53114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7@echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PAID SOCIAL Paid Social for Travel Retail Reach travellers where they spend their attention. Meta, TikTok and YouTube campaigns planned and bought around source markets and the traveller journey. Book an appointment \u2192 See the formats The opportunity Travellers decide long before they reach the terminal Paid social is where travellers live between trips \u2014 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3055","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Social for Travel Retail | Meta, TikTok &amp; YouTube | Echolution<\/title>\n<meta name=\"description\" content=\"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/es\/paid-social\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Social for Travel Retail | Meta, TikTok &amp; YouTube | Echolution\" \/>\n<meta property=\"og:description\" content=\"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. 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