{"id":3364,"date":"2026-06-27T08:00:00","date_gmt":"2026-06-27T07:00:00","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3364"},"modified":"2026-06-27T10:39:38","modified_gmt":"2026-06-27T09:39:38","slug":"programmatic-mobile","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/es\/programmatic-mobile\/","title":{"rendered":"Publicidad program\u00e1tica en m\u00f3viles"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3364\" class=\"elementor elementor-3364\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9446b5 e-flex e-con-boxed e-con e-parent\" data-id=\"7d9446b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15670990 elementor-widget elementor-widget-heading\" data-id=\"15670990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROGRAMMATIC MOBILE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd25694 elementor-widget elementor-widget-heading\" data-id=\"bd25694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reach relevant travellers on the screen they never put down<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfcf875 elementor-widget elementor-widget-text-editor\" data-id=\"6dfcf875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always-on, data-led programmatic that finds the right traveller across the journey \u2014 and matches the message to where they&#8217;re going, the weather there, and the moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8388769 e-con-full e-flex e-con e-child\" data-id=\"8388769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f747425 elementor-widget elementor-widget-button\" data-id=\"7f747425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7%40echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42cd174c e-flex e-con-boxed e-con e-parent\" data-id=\"42cd174c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccd9167 elementor-widget elementor-widget-heading\" data-id=\"4ccd9167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aca2b7d elementor-widget elementor-widget-heading\" data-id=\"2aca2b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The always-on channel, across the whole journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a91be3e elementor-widget elementor-widget-text-editor\" data-id=\"4a91be3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile is the one screen travellers carry from dreaming to arrival. We source relevant audiences across the leading platforms and audience banks \u2014 buying the right traveller at the right moment, with competitive pricing and full transparency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb4b97b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1cb4b97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfe2f06 e-con-full e-flex e-con e-child\" data-id=\"2bfe2f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bd83d elementor-widget elementor-widget-html\" data-id=\"a8bd83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-stats{display:grid;grid-template-columns:repeat(3,1fr);background:#F4F2EC;border:1px solid #e4e0d6;border-radius:18px;overflow:hidden;font-family:'Nunito Sans',sans-serif}\n.pm-stats .s{padding:34px 30px;border-right:1px solid #e4e0d6}\n.pm-stats .s:last-child{border-right:none}\n.pm-stats .num{font-family:'Libre Baskerville',serif;font-size:38px;color:#2C4343;font-weight:700;line-height:1}\n.pm-stats .lab{margin-top:10px;font-weight:700;color:#1c2a2a}\n.pm-stats .sub{margin-top:5px;font-size:14px;color:#5d6b6b}\n@media(max-width:880px){.pm-stats{grid-template-columns:1fr}.pm-stats .s{border-right:none;border-bottom:1px solid #e4e0d6}}\n<\/style>\n<div class=\"pm-stats\">\n  <div class=\"s\"><div class=\"num\">~65%<\/div><div class=\"lab\">Mobile share of digital ad spend<\/div><div class=\"sub\">Where the advertising money now goes<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">90%+<\/div><div class=\"lab\">Display bought programmatically<\/div><div class=\"sub\">The default way modern media now trades<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">115+<\/div><div class=\"lab\">Destinations context-matched<\/div><div class=\"sub\">Creative tuned to place, weather and moment<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317d15d1 e-flex e-con-boxed e-con e-parent\" data-id=\"317d15d1\" data-element_type=\"container\" data-e-type=\"container\" id=\"formats\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49b587 elementor-widget elementor-widget-html\" data-id=\"f49b587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-why{font-family:'Nunito Sans',sans-serif}\n.pm-why .grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}\n.pm-why .c{background:#fff;border:1px solid #e4e0d6;border-radius:16px;padding:26px}\n.pm-why .ic{width:42px;height:42px;border-radius:11px;background:#2C4343;color:#CAA866;display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:16px;font-size:18px}\n.pm-why h3{font-family:'Libre Baskerville',serif;font-size:18px;margin:0 0 7px;color:#2C4343;font-weight:700}\n.pm-why p{color:#5d6b6b;font-size:14px;line-height:1.5;margin:0}\n@media(max-width:880px){.pm-why .grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"pm-why\">\n  <div style=\"font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px;font-family:'Nunito Sans',sans-serif\">Why it works<\/div>\n  <h2 style=\"font-family:'Libre Baskerville',serif;font-size:34px;color:#2C4343;margin:0 0 14px;font-weight:700\">Relevant travellers, not generic audiences<\/h2>\n  <p style=\"font-size:18px;color:#5d6b6b;max-width:680px;margin:0 0 8px;font-family:'Nunito Sans',sans-serif\">The difference is the data behind the buy and the context inside the creative.<\/p>\n  <div class=\"grid\">\n    <div class=\"c\"><div class=\"ic\">&#9670;<\/div><h3>Data-led sourcing<\/h3><p>Access to the leading platforms and audience banks \u2014 the best data for the best price.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#9678;<\/div><h3>Contextual relevance<\/h3><p>Creative matched to destination, live weather and the moment \u2014 not one-size-fits-all.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#8596;<\/div><h3>Cross-journey reach<\/h3><p>Find travellers from research to arrival, wherever they are in the trip.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#10003;<\/div><h3>Measurable to action<\/h3><p>Tied to real outcomes \u2014 store visits and click-and-collect, not just impressions.<\/p><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d41990d e-con-full e-flex e-con e-child\" data-id=\"d41990d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29140c16 e-flex e-con-boxed e-con e-parent\" data-id=\"29140c16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1e4f9 elementor-widget elementor-widget-html\" data-id=\"ab1e4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-ops{font-family:'Nunito Sans',sans-serif}\n.pm-ops .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px}\n.pm-ops h2{font-family:'Libre Baskerville',serif;font-weight:700;line-height:1.22;font-size:34px;color:#fff;margin:0 0 14px}\n.pm-ops .lead{font-size:18px;color:#cfdad8;max-width:680px;margin:0}\n.pm-ops .grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}\n.pm-ops .cell{background:rgba(255,255,255,.05);border:1px solid rgba(202,168,102,.32);border-radius:14px;padding:24px}\n.pm-ops .cell h3{color:#CAA866;font-size:18px;margin:0 0 7px}\n.pm-ops .cell p{color:#d8e2e0;font-size:13.5px;line-height:1.5;margin:0}\n@media(max-width:880px){.pm-ops .grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"pm-ops\">\n  <div class=\"eyebrow\">The opportunities<\/div>\n  <h2>Six ways to run the channel<\/h2>\n  <p class=\"lead\">A full programmatic toolkit, sourced across the best data and bought on your terms.<\/p>\n  <div class=\"grid\">\n    <div class=\"cell\"><h3>Display<\/h3><p>High-impact mobile banners across premium and contextual inventory.<\/p><\/div>\n    <div class=\"cell\"><h3>Video<\/h3><p>In-stream and out-stream mobile video for richer storytelling.<\/p><\/div>\n    <div class=\"cell\"><h3>Contextual<\/h3><p>Creative matched to destination, weather and the surrounding content.<\/p><\/div>\n    <div class=\"cell\"><h3>Dynamic creative<\/h3><p>One campaign, many versions \u2014 tuned live to each traveller's context.<\/p><\/div>\n    <div class=\"cell\"><h3>Geo-fencing<\/h3><p>Reach travellers in defined locations \u2014 airports, hubs, districts.<\/p><\/div>\n    <div class=\"cell\"><h3>Reciblas<\/h3><p>Re-engage travellers who've shown intent across the journey.<\/p><\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fb9a367 e-flex e-con-boxed e-con e-parent\" data-id=\"1fb9a367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12668f4f elementor-widget elementor-widget-heading\" data-id=\"12668f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to reach them?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e869b3 elementor-widget elementor-widget-heading\" data-id=\"60e869b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reservar una cita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3767fa3f elementor-widget elementor-widget-text-editor\" data-id=\"3767fa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tell us your brands, your target markets and your goals, and we&#8217;ll show you how programmatic mobile fits the journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc82c9b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6cc82c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7@echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC MOBILE Reach relevant travellers on the screen they never put down Always-on, data-led programmatic that finds the right traveller across the journey \u2014 and matches the message to where they&#8217;re going, the weather there, and the moment. Book an appointment \u2192 The opportunity The always-on channel, across the whole journey Mobile is the one [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3364","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic Mobile | Echolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/es\/programmatic-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Mobile | Echolution\" \/>\n<meta property=\"og:description\" content=\"PROGRAMMATIC MOBILE Reach relevant travellers on the screen they never put down Always-on, data-led programmatic that finds the right traveller across the journey \u2014 and matches the message to where they&#8217;re going, the weather there, and the moment. 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