{"id":3364,"date":"2026-06-27T08:00:00","date_gmt":"2026-06-27T07:00:00","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3364"},"modified":"2026-07-24T21:35:29","modified_gmt":"2026-07-24T20:35:29","slug":"programmatic-mobile","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/es\/programmatic-mobile\/","title":{"rendered":"Publicidad program\u00e1tica en m\u00f3viles"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3364\" class=\"elementor elementor-3364\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9446b5 e-flex e-con-boxed e-con e-parent\" data-id=\"7d9446b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15670990 elementor-widget elementor-widget-heading\" data-id=\"15670990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00d3VIL PROGRAM\u00c1TICO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd25694 elementor-widget elementor-widget-heading\" data-id=\"bd25694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Llega a los viajeros relevantes en la pantalla que nunca sueltan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfcf875 elementor-widget elementor-widget-text-editor\" data-id=\"6dfcf875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Program\u00e1tica permanente basada en datos que encuentra al viajero adecuado a lo largo de su viaje, adaptando el mensaje a su destino, al clima del lugar y al momento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8388769 e-con-full e-flex e-con e-child\" data-id=\"8388769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f747425 elementor-widget elementor-widget-button\" data-id=\"7f747425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7%40echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42cd174c e-flex e-con-boxed e-con e-parent\" data-id=\"42cd174c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccd9167 elementor-widget elementor-widget-heading\" data-id=\"4ccd9167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aca2b7d elementor-widget elementor-widget-heading\" data-id=\"2aca2b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El canal siempre activo, en todo el recorrido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a91be3e elementor-widget elementor-widget-text-editor\" data-id=\"4a91be3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El m\u00f3vil es la \u00fanica pantalla que los viajeros llevan desde el sue\u00f1o hasta la llegada. Buscamos audiencias relevantes en las principales plataformas y bancos de audiencia, comprando al viajero adecuado en el momento adecuado, con precios competitivos y total transparencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb4b97b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1cb4b97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfe2f06 e-con-full e-flex e-con e-child\" data-id=\"2bfe2f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bd83d elementor-widget elementor-widget-html\" data-id=\"a8bd83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-stats{display:grid;grid-template-columns:repeat(3,1fr);background:#F4F2EC;border:1px solid #e4e0d6;border-radius:18px;overflow:hidden;font-family:'Nunito Sans',sans-serif}\n.pm-stats .s{padding:34px 30px;border-right:1px solid #e4e0d6}\n.pm-stats .s:last-child{border-right:none}\n.pm-stats .num{font-family:'Libre Baskerville',serif;font-size:38px;color:#2C4343;font-weight:700;line-height:1}\n.pm-stats .lab{margin-top:10px;font-weight:700;color:#1c2a2a}\n.pm-stats .sub{margin-top:5px;font-size:14px;color:#5d6b6b}\n@media(max-width:880px){.pm-stats{grid-template-columns:1fr}.pm-stats .s{border-right:none;border-bottom:1px solid #e4e0d6}}\n<\/style>\n<div class=\"pm-stats\">\n  <div class=\"s\"><div class=\"num\">~65%<\/div><div class=\"lab\">Porcentaje del gasto en publicidad digital correspondiente a dispositivos m\u00f3viles<\/div><div class=\"sub\">A d\u00f3nde va ahora el dinero de la publicidad<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">90%+<\/div><div class=\"lab\">Anuncio comprado program\u00e1ticamente<\/div><div class=\"sub\">La forma predeterminada en que comercian los medios modernos ahora<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">115+<\/div><div class=\"lab\">Destinos con concordancia de contexto<\/div><div class=\"sub\">Creatividad adaptada al lugar, el clima y el momento<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317d15d1 e-flex e-con-boxed e-con e-parent\" data-id=\"317d15d1\" data-element_type=\"container\" data-e-type=\"container\" id=\"formats\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49b587 elementor-widget elementor-widget-html\" data-id=\"f49b587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-why{font-family:'Nunito Sans',sans-serif}\n.pm-why .grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}\n.pm-why .c{background:#fff;border:1px solid #e4e0d6;border-radius:16px;padding:26px}\n.pm-why .ic{width:42px;height:42px;border-radius:11px;background:#2C4343;color:#CAA866;display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:16px;font-size:18px}\n.pm-why h3{font-family:'Libre Baskerville',serif;font-size:18px;margin:0 0 7px;color:#2C4343;font-weight:700}\n.pm-why p{color:#5d6b6b;font-size:14px;line-height:1.5;margin:0}\n@media(max-width:880px){.pm-why .grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"pm-why\">\n  <div style=\"font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px;font-family:'Nunito Sans',sans-serif\">Por qu\u00e9 funciona<\/div>\n  <h2 style=\"font-family:'Libre Baskerville',serif;font-size:34px;color:#2C4343;margin:0 0 14px;font-weight:700\">Viajeros relevantes, no p\u00fablicos gen\u00e9ricos<\/h2>\n  <p style=\"font-size:18px;color:#5d6b6b;max-width:680px;margin:0 0 8px;font-family:'Nunito Sans',sans-serif\">La diferencia son los datos detr\u00e1s de la compra y el contexto dentro del contenido creativo.<\/p>\n  <div class=\"grid\">\n    <div class=\"c\"><div class=\"ic\">\u25c6<\/div><h3>Abastecimiento basado en datos<\/h3><p>Acceso a las principales plataformas y bancos de audiencia: los mejores datos al mejor precio.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">\u25ce<\/div><h3>Relevancia contextual<\/h3><p>Creatividad adaptada al destino, al clima en tiempo real y al momento: nada de soluciones universales.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">\u2194<\/div><h3>Alcance a trav\u00e9s de todo el recorrido<\/h3><p>Encuentra a los viajeros desde la investigaci\u00f3n hasta la llegada, est\u00e9n donde est\u00e9n en el viaje.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">\u2713<\/div><h3>Medible a la acci\u00f3n<\/h3><p>Vinculado a resultados reales: visitas a tiendas y hacer clic y recoger, no solo impresiones.<\/p><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d41990d e-con-full e-flex e-con e-child\" data-id=\"d41990d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29140c16 e-flex e-con-boxed e-con e-parent\" data-id=\"29140c16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1e4f9 elementor-widget elementor-widget-html\" data-id=\"ab1e4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pm-ops{font-family:'Nunito Sans',sans-serif}\n.pm-ops .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px}\n.pm-ops h2{font-family:'Libre Baskerville',serif;font-weight:700;line-height:1.22;font-size:34px;color:#fff;margin:0 0 14px}\n.pm-ops .lead{font-size:18px;color:#cfdad8;max-width:680px;margin:0}\n.pm-ops .grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}\n.pm-ops .cell{background:rgba(255,255,255,.05);border:1px solid rgba(202,168,102,.32);border-radius:14px;padding:24px}\n.pm-ops .cell h3{color:#CAA866;font-size:18px;margin:0 0 7px}\n.pm-ops .cell p{color:#d8e2e0;font-size:13.5px;line-height:1.5;margin:0}\n@media(max-width:880px){.pm-ops .grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"pm-ops\">\n  <div class=\"eyebrow\">Las oportunidades<\/div>\n  <h2>Seis formas de gestionar el canal<\/h2>\n  <p class=\"lead\">Un conjunto de herramientas program\u00e1ticas completo, procedente de los mejores datos y adquirido en sus propios t\u00e9rminos.<\/p>\n  <div class=\"grid\">\n    <div class=\"cell\"><h3>Mostrar<\/h3><p>Banners m\u00f3viles de alto impacto en inventario pr\u00e9mium y contextual.<\/p><\/div>\n    <div class=\"cell\"><h3>V\u00eddeo<\/h3><p>V\u00eddeo m\u00f3vil in-stream y out-stream para una narraci\u00f3n m\u00e1s rica.<\/p><\/div>\n    <div class=\"cell\"><h3>Contextual<\/h3><p>Creativo adaptado al destino, el clima y el contenido circundante.<\/p><\/div>\n    <div class=\"cell\"><h3>Creatividad din\u00e1mica<\/h3><p>Una campa\u00f1a, muchas versiones: adaptadas en directo al contexto de cada viajero.<\/p><\/div>\n    <div class=\"cell\"><h3>Geocercado<\/h3><p>Llega a los viajeros en ubicaciones definidas: aeropuertos, centros de transporte, distritos.<\/p><\/div>\n    <div class=\"cell\"><h3>Retargeting<\/h3><p>Vuelve a captar la atenci\u00f3n de los viajeros que han mostrado intenci\u00f3n a lo largo del viaje.<\/p><\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fb9a367 e-flex e-con-boxed e-con e-parent\" data-id=\"1fb9a367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12668f4f elementor-widget elementor-widget-heading\" data-id=\"12668f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para alcanzarlos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e869b3 elementor-widget elementor-widget-heading\" data-id=\"60e869b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reservar una cita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3767fa3f elementor-widget elementor-widget-text-editor\" data-id=\"3767fa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cu\u00e9ntanos tus marcas, tus mercados objetivo y tus objetivos, y te mostraremos c\u00f3mo la publicidad program\u00e1tica m\u00f3vil se adapta al recorrido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc82c9b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6cc82c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7@echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una cita \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC MOBILE Reach relevant travellers on the screen they never put down Always-on, data-led programmatic that finds the right traveller across the journey \u2014 and matches the message to where they&#8217;re going, the weather there, and the moment. Book an appointment \u2192 The opportunity The always-on channel, across the whole journey Mobile is the one 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