{"id":2130,"date":"2021-06-30T15:43:11","date_gmt":"2021-06-30T14:43:11","guid":{"rendered":"https:\/\/www.echolution.com\/?p=2130"},"modified":"2023-01-31T14:52:30","modified_gmt":"2023-01-31T14:52:30","slug":"luxury-department-stores-dual-mission","status":"publish","type":"post","link":"https:\/\/www.echolution.com\/fr\/news\/luxury-department-stores-dual-mission\/","title":{"rendered":"Luxury department stores have a dual mission"},"content":{"rendered":"\n

In a post-pandemic era, luxury department stores are catering to both domestic and global tourist customers.<\/p>\n\n\n\n

The former group are looking for discovery retail in their own city centres with pent-up demand driving the return of physical store visits. While the latter are slowly returning as confidence in travel grows and international borders start to open up. <\/p>\n\n\n\n

However, as the recovery for international travel in Western Europe remains muted, it\u2019s interesting timing this June, for LVMH to re-open its long-awaited La Samaritaine Paris Pont-Neuf<\/a> location, after 16 years closure and a \u20ac750m refurbishment. <\/p>\n\n\n\n

While the no-expense spared city landmark-style placemaking strategy is being seen as bullish, this has been and will continue to be, a long tail masterplan for LVMH. The grand opening of the Art Nouveau and Art Deco luxury department store complete with 12 restaurant concepts, office space, residential levels and an adjacent luxury hotel, Cheval Blanc Paris, is a statement of the luxury group\u2019s commitment to French \u2018art de vivre\u2019.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

DFS was a natural choice to operate the 20,000 sq m of retail at La Samaritaine. The LVMH-owned travel retailer, part of the group\u2019s Select Retailing division, has been increasingly focused<\/a> on downtown tourism locations over its more traditional airport stores. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pitching itself as a travel retail destination \u2013 in the hands of expert DFS \u2013 means La Samaritaine will not only appeal to DFS\u2019s core luxury globe shopping customers, but it will tap into the retailer\u2019s core Asia-based database of high spenders. Underscoring this strategy is one of La Samaritaine\u2019s major attractions: the biggest beauty hall in Europe<\/a> over 3400 sq m of floor space. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With DFS\u2019 recent focus on omnichannel and digital innovations that chime with Chinese shopping habits \u2013 such as tax-free shopping, KOL-driven WeChat content and payments via Alipay or WeChat Pay, DFS is in prime position to marry its high-end service offer with La Samaritaine\u2019s unique Parisienne culture offer. <\/p>\n\n\n\n

\u201cIt was important to make a store that would be differentiating, given the competitive environment in Paris, so we conceived it as a place for living and strolling,\u201d says El\u00e9onore de Boysson, President Europe and Middle East DFS Group.<\/p>\n\n\n\n

DFS Group CEO Benjamin Vuchot says: \u201cFor over 60 years, DFS has provided global travellers with luxurious, inspiring and exciting retail experiences in some of the most iconic locations around the world. In restoring Samaritaine to Paris, we are delighted to welcome a new generation of discerning customers, transcending their highest expectations of what this beautiful city can offer.\u201d<\/p>\n\n\n\n

Vuchot acknowledges to Vogue Business<\/a> that trade at La Samaritaine may be slow initially. \u201cWe know that we still have 18 challenging months ahead,\u201d he says. \u201cWe expect a return to a decent level of travellers by mid-2022.\u201d Vuchot predicts La Samaritaine will receive 5 million visitors per year when tourism levels return to 2019 levels.<\/p>\n\n\n\n

There is an intentional juxtaposition of appealing to both international tourists and locals alike. La Samaritaine is positioning itself in the heart of Paris\u2019 cultural epicentre, the 1st<\/sup> arrondisement, where a number of renovated museums, alongside world-famous attraction the Louvre, not to mention the Seine (and Pont Neuf), are nearby.  <\/p>\n\n\n\n

De Boysson says targeting locals is a major part of the strategic plan for Le Samaritaine. \u201cIt\u2019s important for us that Parisians come back to this place that is so special to them, that they first come out of curiosity and return because they find the experience amazing. This is also what will make the tourists come [to] an iconic and authentic place where Parisians go.\u201d The fact that the store features locally relevant, luxury gastronomic destination concepts such as Parisienne, conceived by gourmet grocer Maison Pisson, will be a major pull for locals. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

American HNWIs incoming<\/strong><\/strong><\/p>\n\n\n\n

Europe is starting to open up. The EU says<\/a> it is ready and waiting for overseas tourists to visit its iconic landmarks, both cultural and commercial. <\/p>\n\n\n\n

According to new ForwardKeys<\/a> bookings data, this summer, Europe may well see increased numbers of long-haul travellers, mainly Americans who have seen restrictions for EU travel lifted recently.<\/p>\n\n\n\n

\u201cWhat is interesting is there is more high-class travel happening this year, compared to 2019\u201d, says Luis Millan, Market Research Manager at ForwardKeys.<\/p>\n\n\n\n

This is particularly visible in the case of US travellers to EU countries. Overall, there has been an increase in the share of Economy Premium and Business class tickets by 5.8% for all international tickets to EU, and by 7.1% in the case of US travellers. Italy remains the number one EU destination for US travellers, even though it is still way behind 2019 levels. And the shift towards luxurious travel is highlighted greatly on this trans-Atlantic route with an increase in shares of high-class cabins by 14%.<\/p>\n\n\n\n

\u201cWe have also checked France as it is famous for luxury travel in Europe and similar as for Italy, it is still 80% behind 2019 levels, but 25.3% of tickets issued for travel from the US to France are of high-class cabins which is an increase by 9.4%,\u201d says Millan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Experience innovations<\/strong><\/p>\n\n\n\n

Exclusive experiences in-store are driving the reinvention of modern department stores \u2013 from La Samaritaine in Paris to Selfridges and Harrods in London. These landmarks stores are loading up on cultural or community experiences that allow them to differentiate from global online marketplaces and luxury brands reclaiming their physical retail presence with distinctive flagships. <\/p>\n\n\n\n

La Samaritaine<\/strong> has much to offer in terms of cultural heritage experience: visitors can book a guided tour of the building with an art historian or take a closer look at the restoration process for the Art Nouveau glass roof or paintwork for the Art Deco interiors; there are also several options for champagne or cognac tastings within concepts dedicated to LVMH\u2019s storied liquor brand houses. \u201cIn a world where shopping is undergoing tremendous change, we have to find different solutions. Hence the food & beverage, the spa, the hair salon,\u201d says Vuchot. \u201cWe strive to move away from the purely transactional side.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Harrods<\/strong> has opened a couple of stand-alone H Beauty concept stores in out-of-town locations around the UK, with more on the way in 2021. The beauty-centric flagships are focused on experience \u2013 complete with \u2018playtables\u2019 for product testing, fast blow dry stations and champagne bars – and bring 80 of the retailer\u2019s 150 global beauty brands on offer at the flagship store in London. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

According to Fflur Roberts of Euromonitor, this focus on local, experience and innovation around specialist retail is key for the luxury retail sector that needs to diversify in order to attract younger and new customer groups, especially while overseas customers are on pause. \u201cThe H Beauty store concept is all about experience and is essentially taking the essence of what\u2019s great about the new beauty halls in Harrods and making this accessible to a far more broader audience and demographic,\u201d she says<\/a>. <\/p>\n\n\n\n

Selfridges<\/strong> has been pivoting towards campaigns that have more appeal to the local community since before the pandemic and international customers dropped from its usual footfall.<\/p>\n\n\n\n

According to recent news reports, Selfridges\u2019 approach to experiential retail \u2013 especially in a retail climate where many department stores are in trouble \u2013 has attracted a sale offer valuing the chain at $5.7bn. Proving that it has been relatively immune to dropping footfall numbers and leaving intact its reputation as a social hub worthy of people\u2019s time and money through popular brand activations (like a Dior Riviera caf\u00e9 and pop-up shop on the store\u2019s roof) and a sprawling handbag gallery where Fendi or Louis Vuitton choose to launch exclusives, which continue to attract both locals and domestic tourists, says Business of Fashion<\/a>. <\/p>\n\n\n\n

Over the last 18 months, the iconic London department store has reinvented itself as a centre for sustainability issues with its campaigns such as ‘Project Earth’ <\/a>and \u2018Re-Selfridges\u2019 and generally driving a purpose message of \u2018The Way We Shop\u2019. This strategy has been geared towards the London and domestic market, especially while its more usual customers from China, the Middle East and the US have been unable to travel overseas. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Two recent campaign highlights showcase the retailer\u2019s new strategy. <\/p>\n\n\n\n

In May the store became a wedding venue, launching a wedding service for up to 30 guests to east pent-up demand for couples who have had to cancel their plans due to social distances lawas in the UK. The personalised wedding package service represents a new civic use case for the retailer and is an indication of quite how much department store retail is evolving. These type of multi-use landmark stores are becoming high-rise high streets \u2013 a destination in their own right offering an extended service beyond just retail moments. <\/p>\n\n\n\n

In June and July Selfridges is catering to the booming interest in horticulture in the UK, launching a gardening centre pop-up concept at its London flagship, Manchester and Birmingham store locations. <\/p>\n\n\n\n

\u201cA garden centre is evocative but familiar, and has provided rich inspiration for our teams, literally and creatively,\u201d says Hannah Emslie, the creative director of Selfridges. \u201cWe know our customers are more interested in gardening and greening than they ever have been. And so, we are playing with the idea by bringing the essentials of a typical garden centre to our stores.\u201d<\/p>\n\n\n\n

In a move away from its more usual luxury merchandise remit, the store is retailing plants, compost and garden gnomes alongside special and unexpected Selfridges products with a sense of fun and imagination as it continues to explore pleasure in nature this year, Selfridges says.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Airport re-inventions<\/strong><\/p>\n\n\n\n

The commercial retail offer at airports is moving into the direction of department stores. The diverse passenger mix and large floor space opportunities provide the perfect dynamic to allow for airports to experiment with their retail offer in line with the latest trends. <\/p>\n\n\n\n

The Circle at Zurich Airport<\/strong> opened in November 2020 and is described by the airport as a \u201cmodern usage concept\u201d and leisure destination including retail, restaurants, headquarters for international companies, hotels and a congress centre. The location is both a city-centre and travel hub appealing to both locals and overseas visitors<\/p>\n\n\n\n

Zurich Airport\u2019s Head of Commercial Centres Heidi K\u00f6pple says retail is a key factor for appealing to the city\u2019s visitors \u2013 both domestic and international – the airport\u2019s focus is to have \u201cever-changing platforms\u201d as it wants to have a dynamic mix of brands that deliver on experience, entertainment and content.<\/p>\n\n\n\n

She highlighted the airport\u2019s latest retail project at the Circle, which has been developed in collaboration with Zurich\u2019s leading luxury department store, Jelmoli.  Within the Circle are two (curved) 2000 sq m retail spaces each called the \u2018Lifestyle House\u2019 and the \u2018Sports House\u2019 respectively and feature a curated offer of brands that will appeal to the airport\u2019s remit of being known for its \u201cSwissness\u201d. The Circle is designed to mix retail with leisure offer plus co-working spaces and hotel tenants  \u2013 none of which is airside. It\u2019s designed to appeal to the city\u2019s local demographic who may commute to the airport due to its close proximity to the city, as well as passengers actually travelling in or out of the airport. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

While it\u2019s not quite a department store, Zurich Airport has partnered with streetwear media title, Highsnobiety for a \u2018first of its kind\u2019 luxury retail and multi-channel hub called GATEZERO<\/a>. The concept store will be open for six months between November 2021 and May 2022 and will focus on cutting-edge luxury streetwear from brands such as Acne Studios, Balenciaga, Byredo, Saint Laurent and Salomon. \u2018Travel retail environments are full of luxury brands and products but none of them focus on the new generation of luxury consumers like we do,\u201d says David Fischer, CEO of Highsnobiety. <\/p>\n\n\n\n

Luxury Square at Istanbul Airport <\/strong>was <\/strong>unveiled in late 2019 as a luxury department store style collaboration between airport retail operator, AT\u00dc Duty Free and global duty free specialist, Gebr. Heinemann. <\/p>\n\n\n\n

AT\u00dc\u2019s strategy for both the Luxury Square and the surrounding retail space is one of a growing luxury portfolio. The brand mix depends on the performance of the luxury flagships that circle the 1000 sq m central area, according to AT\u00dc CEO Ersan Arcan. <\/p>\n\n\n\n

\u201cThe focus is on maximizing the Luxury Square potential, it has almost 1km of prime retail space. We want as many luxury brands as possible to try out our new multi-brand concept and the ongoing mix will depend on brand performance.\u201d<\/p>\n\n\n\n

\u201cWe have set a precedent for this monobrand plus multi-brand environment in global airport retailing. We have looked to domestic department stores for inspiration There will always be a luxury dynamic at the airport, this is a new benchmark for this style and feel of a multi-brand duty free store.\u201d<\/p>\n\n\n\n

The merchandise mix within the Luxury Square area is designed to appeal to both international and local passengers and ranges from Burberry to Valentino to Kenzo and Loewe and Marc Jacobs. The space is open-plan and brand areas are interlinked by common gilt-edged retail furniture that has the effect of a luxury department store setting. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Department stores have also inspired Heinemann\u2019s duty-free multi-brand spaces for its airport locations in Hamburg, Budapest, Berlin, Moscow-Domodedovo as well as Moscow-Sheremetyevo. The flexible retail spaces focus on leather goods, sunglasses, ready-to-wear, plus watches and jewellery \u2013 the close proximity of the branded areas and a steady flow of passengers means Heinemann can experiment with the merchandise mix depending on time of day, flights and mix of nationalities using these airports. <\/p>\n\n\n\n

Echolution takeout: <\/strong><\/p>\n\n\n\n

Department store retailing is evolving. Taking their mixed-usage cues from both local and international customers, the breadth of offer and size of these destination stores means they can flex to appeal to both downtown visitors looking for a localised experience, as well as a more global customer base in search of tourist experience based on the heritage and culture of the locale. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In a post-pandemic era, luxury department stores are catering to both domestic and global tourist customers. The former group are looking for discovery retail in their own city centres with pent-up demand driving the return of physical store visits. While the latter are slowly returning as confidence in travel grows and international borders start to […]<\/p>\n","protected":false},"author":4,"featured_media":2131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[53,115,27,59,120,56,111,114,51,119,65,112,113,80,117,116,118],"class_list":["post-2130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-atu","tag-department-stores","tag-dfs","tag-harrods","tag-heinemann","tag-istanbul-airport","tag-la-samaritaine","tag-london","tag-luxury","tag-luxury-square","tag-lvmh","tag-paris","tag-pont-neuf","tag-selfridges","tag-the-circle","tag-tourists","tag-zurich-airport","entry","has-media"],"yoast_head":"\nLuxury department stores have a dual mission | Echolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/fr\/news\/luxury-department-stores-dual-mission\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury department stores have a dual mission | Echolution\" \/>\n<meta property=\"og:description\" content=\"In a post-pandemic era, luxury department stores are catering to both domestic and global tourist customers. The former group are looking for discovery retail in their own city centres with pent-up demand driving the return of physical store visits. While the latter are slowly returning as confidence in travel grows and international borders start to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echolution.com\/fr\/news\/luxury-department-stores-dual-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"Echolution\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T14:43:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T14:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Farrington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Farrington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/\"},\"author\":{\"name\":\"Alison Farrington\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\"},\"headline\":\"Luxury department stores have a dual mission\",\"datePublished\":\"2021-06-30T14:43:11+00:00\",\"dateModified\":\"2023-01-31T14:52:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/\"},\"wordCount\":2351,\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DFS_Samaritaine_1.jpg\",\"keywords\":[\"ATU\",\"department stores\",\"DFS\",\"Harrods\",\"Heinemann\",\"Istanbul Airport\",\"La Samaritaine\",\"London\",\"luxury\",\"Luxury Square\",\"LVMH\",\"Paris\",\"Pont Neuf\",\"Selfridges\",\"The Circle\",\"tourists\",\"Zurich Airport\"],\"articleSection\":[\"Uncategorised\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/\",\"name\":\"Luxury department stores have a dual mission | Echolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DFS_Samaritaine_1.jpg\",\"datePublished\":\"2021-06-30T14:43:11+00:00\",\"dateModified\":\"2023-01-31T14:52:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DFS_Samaritaine_1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DFS_Samaritaine_1.jpg\",\"width\":1280,\"height\":851},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/luxury-department-stores-dual-mission\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorised\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/category\\\/uncategorised\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Luxury department stores have a dual mission\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"name\":\"Echolution\",\"description\":\"Travel-retail media agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.echolution.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\",\"name\":\"Echolution\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"width\":325,\"height\":78,\"caption\":\"Echolution\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/echolution\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\",\"name\":\"Alison Farrington\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"caption\":\"Alison Farrington\"},\"sameAs\":[\"http:\\\/\\\/www.echolution.com\"],\"url\":\"https:\\\/\\\/www.echolution.com\\\/fr\\\/news\\\/author\\\/alison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Luxury department stores have a dual mission | Echolution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.echolution.com\/fr\/news\/luxury-department-stores-dual-mission\/","og_locale":"fr_FR","og_type":"article","og_title":"Luxury department stores have a dual mission | Echolution","og_description":"In a post-pandemic era, luxury department stores are catering to both domestic and global tourist customers. The former group are looking for discovery retail in their own city centres with pent-up demand driving the return of physical store visits. While the latter are slowly returning as confidence in travel grows and international borders start to […]","og_url":"https:\/\/www.echolution.com\/fr\/news\/luxury-department-stores-dual-mission\/","og_site_name":"Echolution","article_published_time":"2021-06-30T14:43:11+00:00","article_modified_time":"2023-01-31T14:52:30+00:00","og_image":[{"width":1280,"height":851,"url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg","type":"image\/jpeg"}],"author":"Alison Farrington","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alison Farrington","Dur\u00e9e de lecture estim\u00e9e":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#article","isPartOf":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/"},"author":{"name":"Alison Farrington","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7"},"headline":"Luxury department stores have a dual mission","datePublished":"2021-06-30T14:43:11+00:00","dateModified":"2023-01-31T14:52:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/"},"wordCount":2351,"publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"image":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg","keywords":["ATU","department stores","DFS","Harrods","Heinemann","Istanbul Airport","La Samaritaine","London","luxury","Luxury Square","LVMH","Paris","Pont Neuf","Selfridges","The Circle","tourists","Zurich Airport"],"articleSection":["Uncategorised"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/","url":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/","name":"Luxury department stores have a dual mission | Echolution","isPartOf":{"@id":"https:\/\/www.echolution.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#primaryimage"},"image":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg","datePublished":"2021-06-30T14:43:11+00:00","dateModified":"2023-01-31T14:52:30+00:00","breadcrumb":{"@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#primaryimage","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2021\/06\/DFS_Samaritaine_1.jpg","width":1280,"height":851},{"@type":"BreadcrumbList","@id":"https:\/\/www.echolution.com\/news\/luxury-department-stores-dual-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.echolution.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorised","item":"https:\/\/www.echolution.com\/news\/category\/uncategorised\/"},{"@type":"ListItem","position":3,"name":"Luxury department stores have a dual mission"}]},{"@type":"WebSite","@id":"https:\/\/www.echolution.com\/#website","url":"https:\/\/www.echolution.com\/","name":"\u00c9cholution","description":"Travel-retail media agency","publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.echolution.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.echolution.com\/#organization","name":"\u00c9cholution","url":"https:\/\/www.echolution.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","width":325,"height":78,"caption":"Echolution"},"image":{"@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/echolution\/"]},{"@type":"Person","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7","name":"Alison Farrington","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","caption":"Alison Farrington"},"sameAs":["http:\/\/www.echolution.com"],"url":"https:\/\/www.echolution.com\/fr\/news\/author\/alison\/"}]}},"_links":{"self":[{"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/posts\/2130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/comments?post=2130"}],"version-history":[{"count":6,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/posts\/2130\/revisions"}],"predecessor-version":[{"id":2452,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/posts\/2130\/revisions\/2452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/media\/2131"}],"wp:attachment":[{"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/media?parent=2130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/categories?post=2130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echolution.com\/fr\/wp-json\/wp\/v2\/tags?post=2130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}