{"id":3007,"date":"2026-06-24T12:21:29","date_gmt":"2026-06-24T11:21:29","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3007"},"modified":"2026-07-01T06:32:07","modified_gmt":"2026-07-01T05:32:07","slug":"help-faq","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/it\/help-faq\/","title":{"rendered":"Aiuto e FAQ"},"content":{"rendered":"
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Aiuto e FAQ<\/p>\n

Questions and answers<\/span><\/h2>\n<\/div>\n<\/div>\n\n
\u00a0<\/div>\n\n
\n
Getting started<\/a><\/div>\n\n
Markets & reach<\/a><\/div>\n\n
Channels & data<\/a><\/div>\n\n
Measurement<\/a><\/div>\n\n
Working with us<\/a><\/div>\n<\/div>\n\n
\u00a0<\/div>\n\n

Getting started<\/h2>\n\n
\n
What is travel-retail media?<\/strong>\n

Travel-retail media is advertising aimed at international travellers across their journey \u2014 from researching a trip, through airports and in-flight, to shopping at the destination. Travellers spend far more in-store than domestic shoppers, which makes reaching them at the right moment valuable for brands.<\/p>\n<\/div>\n

What kinds of brands does Echolution work with?<\/strong>\n

Any brand that wants to reach international travellers who shop while abroad \u2014 including beauty, fashion, spirits, luxury and destination retail. We work with both brands and with media owners such as airports, airlines and retailers.<\/p>\n<\/div>\n

Do we need to already sell in travel retail, or can you help us enter it?<\/strong>\n

You don’t need an existing travel-retail presence. We help brands reach and target international travellers through media \u2014 wherever those travellers are in their journey. We don’t set up physical retail space such as airport units or high-street stores; our role is connecting your brand to travelling audiences through advertising.<\/p>\n<\/div>\n

What’s the minimum budget to run a campaign?<\/strong>\n

There’s no fixed minimum; the right budget depends on the markets and channels involved. Most brands start with a single source market and scale as results come through. A short call is the quickest way to scope it.<\/p>\n<\/div>\n<\/div>\n\n

Markets & reach<\/h2>\n\n
\n
Which traveller source markets do you cover?<\/strong>\n

We focus on the highest-spending international source markets \u2014 including the US, UK, China and the GCC \u2014 but can target travellers from any origin market, based on real forward-booking and travel behaviour rather than broad demographics.<\/p>\n<\/div>\n

Which destination markets can you reach travellers in?<\/strong>\n

We reach travellers shopping in major international travel-retail destinations \u2014 airports, downtown and resort locations \u2014 across the markets that matter for your brand.<\/p>\n<\/div>\n

Can you run single-market campaigns, or only multi-market?<\/strong>\n

Both. Campaigns can focus on one source-to-destination corridor or run across multiple markets at once, sequenced across the traveller journey.<\/p>\n<\/div>\n<\/div>\n\n

Channels & data<\/h2>\n\n
\n
What media channels can Echolution buy?<\/strong>\n

We are channel-agnostic and buy across programmatic display and video, digital out-of-home, in-flight (including WiFi advertising and in-flight shopping), connected TV, paid social and search, and travel-retail and in-store media \u2014 selecting whatever genuinely reaches your traveller.<\/p>\n<\/div>\n

Where does your traveller data come from?<\/strong>\n

We layer genuine traveller signals onto every campaign \u2014 including forward-booking and travel data, and, where available through our partners, transactional and behavioural signals. This lets us target travellers based on where they’re actually going and how they behave, rather than broad demographics.<\/p>\n<\/div>\n

How is in-flight WiFi advertising delivered?<\/strong>\n

Through advertising served when travellers connect to in-flight WiFi, reaching a captive, high-attention audience with little competing media.<\/p>\n<\/div>\n<\/div>\n\n

Measurement & outcomes<\/h2>\n\n
\n
How do you measure whether a campaign worked?<\/strong>\n

We measure against real outcomes \u2014 footfall and in-store sales \u2014 rather than impressions alone, connecting media exposure to what travellers actually did wherever the data allows, so you can see the return at each stage of the journey.<\/p>\n<\/div>\n

Can you link media to actual in-store or tax-free sales?<\/strong>\n

Yes, in many cases. Working with tax-free and duty-free partners, we can measure sales uplift \u2014 connecting media exposure to actual purchases, so you can see real return rather than impressions alone.<\/p>\n<\/div>\n<\/div>\n\n

Working with Echolution<\/h2>\n\n
\n
Are you independent, or tied to specific media owners?<\/strong>\n

We are completely independent, with no media-owner ties or exclusivity deals. We recommend the channels that genuinely work for you, which means our advice is led by the data and your goals rather than by what we are obliged to sell.<\/p>\n<\/div>\n

How do engagements work \u2014 project, retained, or embedded?<\/strong>\n

Three ways: a defined project, an ongoing retained partnership, or embedded as an extension of your team for interim or bridging cover. We scope the right model on a short call.<\/p>\n<\/div>\n

How quickly can a campaign go live?<\/strong>\n

It depends on the channels, but most can be planned and activated within a few weeks. A call lets us give you a realistic timeline for your markets.<\/p>\n<\/div>\n<\/div>\n\n

\u00a0<\/div>\n\n
\n

Still have a question?<\/h2>\n\n

We usually reply within a working day.<\/p>\n\n

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Book a call<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Getting started Markets & reach Channels & data Measurement & outcomes Working with Echolution Still have a question? We usually reply within a working day.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"on","ocean_display_header":"on","ocean_header_style":"minimal","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"faq & help","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3007","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nFAQ | Travel-Retail Media Questions | Echolution I Help<\/title>\n<meta name=\"description\" content=\"Answers to common questions about travel-retail media \u2014 markets, channels, data, measurement and how Echolution works. 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This lets us target travellers based on where they're actually going and how they behave, rather than broad demographics.","inLanguage":"it-IT"},"inLanguage":"it-IT"},{"@type":"Question","@id":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299333287","position":10,"url":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299333287","name":"How is in-flight WiFi advertising delivered?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Through advertising served when travellers connect to in-flight WiFi, reaching a captive, high-attention audience with little competing media.","inLanguage":"it-IT"},"inLanguage":"it-IT"},{"@type":"Question","@id":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299384531","position":11,"url":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299384531","name":"How do you measure whether a campaign worked?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"We measure against real outcomes \u2014 footfall and in-store sales \u2014 rather than impressions alone, connecting media exposure to what travellers actually did wherever the data allows, so you can see the return at each stage of the journey.","inLanguage":"it-IT"},"inLanguage":"it-IT"},{"@type":"Question","@id":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299411458","position":12,"url":"https:\/\/www.echolution.com\/help-faq\/#faq-question-1782299411458","name":"Can you link media to actual in-store or tax-free sales?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, in many cases. 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