{"id":3055,"date":"2026-06-25T06:58:44","date_gmt":"2026-06-25T05:58:44","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3055"},"modified":"2026-06-26T06:24:04","modified_gmt":"2026-06-26T05:24:04","slug":"paid-social","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/it\/paid-social\/","title":{"rendered":"Travel Retail Paid Social"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3055\" class=\"elementor elementor-3055\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c3580 e-flex e-con-boxed e-con e-parent\" data-id=\"38c3580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570fc84 elementor-widget elementor-widget-heading\" data-id=\"570fc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID SOCIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3535f36 elementor-widget elementor-widget-heading\" data-id=\"3535f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paid Social for Travel Retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fc36f elementor-widget elementor-widget-text-editor\" data-id=\"f3fc36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reach travellers where they spend their attention. Meta, TikTok and YouTube campaigns planned and bought around source markets and the traveller journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1615d8e e-con-full e-flex e-con e-child\" data-id=\"1615d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be820bc elementor-widget elementor-widget-button\" data-id=\"be820bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7%40echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota un appuntamento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0acce3 elementor-widget elementor-widget-button\" data-id=\"b0acce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#formats\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the formats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a274023 e-flex e-con-boxed e-con e-parent\" data-id=\"a274023\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88829f9 elementor-widget elementor-widget-heading\" data-id=\"88829f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ee58e elementor-widget elementor-widget-heading\" data-id=\"f1ee58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Travellers decide long before they reach the terminal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5d5d elementor-widget elementor-widget-text-editor\" data-id=\"53b5d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"body\">Paid social is where travellers live between trips \u2014 dreaming about the next one, planning it, and arriving primed to buy. For travel retail brands it offers something the in-store environment cannot: the ability to reach a specific traveller by source market, in their language, and warm them up before they ever set foot in the airport.<\/p><p class=\"body\">We plan and buy paid social as part of a connected journey, not as isolated bursts of activity. Every campaign is built around who the traveller is, where they&#8217;re flying from, and the moment they&#8217;re most ready to act \u2014 so spend works harder and the path from feed to purchase gets shorter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27a62b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e27a62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926cce elementor-widget elementor-widget-heading\" data-id=\"f926cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">61%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29555a elementor-widget elementor-widget-text-editor\" data-id=\"b29555a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>of Americas travellers are likely to pre-order online and collect on boarding or arrival<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a3440 elementor-widget elementor-widget-text-editor\" data-id=\"93a3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.echolution.com\/it\/news\/duty-free-shoppers-prefer-pre-trip-digital-interactions\/\">Source: m1nd-set<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13aeb83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"13aeb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893159a elementor-widget elementor-widget-heading\" data-id=\"893159a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">30%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50723be elementor-widget elementor-widget-text-editor\" data-id=\"50723be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>of duty-free transactions at major airports now come via digital pre-order &amp; click-and-collect<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6030d9 elementor-widget elementor-widget-text-editor\" data-id=\"d6030d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: industry market data, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798d255 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"798d255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d8859 elementor-widget elementor-widget-heading\" data-id=\"19d8859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1st<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d9771 elementor-widget elementor-widget-text-editor\" data-id=\"d5d9771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>social media is now the most influential source of travel inspiration, ahead of official sites and traditional media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de9b93 elementor-widget elementor-widget-text-editor\" data-id=\"9de9b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Skift Research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36238a7 e-con-full e-flex e-con e-child\" data-id=\"36238a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f218f73 e-con-full e-flex e-con e-child\" data-id=\"f218f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f84a09 elementor-widget elementor-widget-html\" data-id=\"4f84a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.echo-marquee-wrap{overflow:hidden;width:100%}\n.echo-marquee-label{text-align:center;font-family:'Nunito Sans',sans-serif;font-size:.72rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;color:#CAA866;margin-bottom:34px}\n.echo-marquee{display:flex;gap:88px;width:max-content;animation:echo-slide 26s linear infinite;align-items:center}\n.echo-marquee:hover{animation-play-state:paused}\n@keyframes echo-slide{to{transform:translateX(-50%)}}\n.echo-logo{display:flex;align-items:center;gap:13px;color:#CAA866;opacity:.82;font-family:'Nunito Sans',sans-serif;font-weight:800;font-size:1.35rem;letter-spacing:-.01em;white-space:nowrap;transition:opacity .3s}\n.echo-logo:hover{opacity:1}\n.echo-logo svg{width:30px;height:30px;flex:none;fill:#CAA866}\n@media(prefers-reduced-motion:reduce){.echo-marquee{animation:none}}\n<\/style>\n\n<div class=\"echo-marquee-wrap\">\n  <div class=\"echo-marquee-label\">Planned &amp; bought across<\/div>\n  <div class=\"echo-marquee\">\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.2c-1.2 0-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z\"\/><\/svg>Meta<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M17 2c.3 2.4 1.7 4.1 4 4.3v2.8c-1.5.1-2.8-.3-4-1v6.6c0 4-2.9 6.8-6.6 5.9-3.6-.9-4.9-5.2-2.4-7.9 1.2-1.3 3-1.7 4.7-1.2v3c-.5-.2-1-.3-1.6-.2-1.2.2-1.9 1.4-1.4 2.5.5 1 1.9 1.3 2.8.5.5-.4.7-1 .7-1.7V2H17Z\"\/><\/svg>TikTok<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M23 7.5c-.3-1-1-1.8-2-2C19 5 12 5 12 5s-7 0-9 .5c-1 .2-1.8 1-2 2C.5 9.4.5 12 .5 12s0 2.6.5 4.5c.3 1 1 1.8 2 2 2 .5 9 .5 9 .5s7 0 9-.5c1-.2 1.7-1 2-2 .5-1.9.5-4.5.5-4.5s0-2.6-.5-4.5ZM9.7 15.4V8.6l5.8 3.4-5.8 3.4Z\"\/><\/svg>YouTube<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.2c-1.2 0-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z\"\/><\/svg>Meta<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M17 2c.3 2.4 1.7 4.1 4 4.3v2.8c-1.5.1-2.8-.3-4-1v6.6c0 4-2.9 6.8-6.6 5.9-3.6-.9-4.9-5.2-2.4-7.9 1.2-1.3 3-1.7 4.7-1.2v3c-.5-.2-1-.3-1.6-.2-1.2.2-1.9 1.4-1.4 2.5.5 1 1.9 1.3 2.8.5.5-.4.7-1 .7-1.7V2H17Z\"\/><\/svg>TikTok<\/span>\n    <span class=\"echo-logo\"><svg viewbox=\"0 0 24 24\"><path d=\"M23 7.5c-.3-1-1-1.8-2-2C19 5 12 5 12 5s-7 0-9 .5c-1 .2-1.8 1-2 2C.5 9.4.5 12 .5 12s0 2.6.5 4.5c.3 1 1 1.8 2 2 2 .5 9 .5 9 .5s7 0 9-.5c1-.2 1.7-1 2-2 .5-1.9.5-4.5.5-4.5s0-2.6-.5-4.5ZM9.7 15.4V8.6l5.8 3.4-5.8 3.4Z\"\/><\/svg>YouTube<\/span>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dd9bdb e-con-full e-flex e-con e-child\" data-id=\"9dd9bdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c21c23f e-flex e-con-boxed e-con e-child\" data-id=\"c21c23f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933d784 elementor-widget elementor-widget-heading\" data-id=\"933d784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PLATFORMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3573e18 elementor-widget elementor-widget-heading\" data-id=\"3573e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three platforms, three jobs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224ea97 elementor-widget elementor-widget-text-editor\" data-id=\"224ea97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each platform earns its place for a different reason. We match the channel to the audience and the stage of the journey, rather than running the same creative everywhere and hoping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d28a57b e-con-full e-flex e-con e-child\" data-id=\"d28a57b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c4aeb7 e-con-full e-flex e-con e-child\" data-id=\"9c4aeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc1f1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11fc1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08845d elementor-widget elementor-widget-heading\" data-id=\"f08845d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25771c1 elementor-widget elementor-widget-heading\" data-id=\"25771c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Facebook &amp; Instagram \u00b7 The reach engine<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd48560 elementor-widget elementor-widget-text-editor\" data-id=\"bd48560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Precise source-market and traveller-intent targeting, with Reels and Stories carrying the creative weight. Strongest for building considered demand and retargeting travellers who have already shown intent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8017b8 e-con-full e-flex e-con e-child\" data-id=\"d8017b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f33ba4b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f33ba4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-tiktok\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a8f3b elementor-widget elementor-widget-heading\" data-id=\"04a8f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TikTok<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdf287 elementor-widget elementor-widget-heading\" data-id=\"efdf287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Discovery and search in one<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e6086 elementor-widget elementor-widget-text-editor\" data-id=\"78e6086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Native, sound-on video that suits duty-free storytelling and impulse categories \u2014 and increasingly a search channel in its own right. Travellers now use TikTok to look up what to buy, and keyword Search Ads let you appear against that intent, not just interrupt the feed. The right choice for cultural relevance and younger source markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dbba98 e-con-full e-flex e-con e-child\" data-id=\"8dbba98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0368c58 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0368c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9bdab elementor-widget elementor-widget-heading\" data-id=\"bb9bdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">YouTube<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4249d elementor-widget elementor-widget-heading\" data-id=\"aa4249d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The screen travellers choose<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f195751 elementor-widget elementor-widget-text-editor\" data-id=\"f195751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The place travellers go for longer attention. Pre-roll and bumpers for reach and brand-building, plus Shorts for the vertical crossover \u2014 ideal for landing a brand story at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ce22d e-flex e-con-boxed e-con e-parent\" data-id=\"b5ce22d\" data-element_type=\"container\" data-e-type=\"container\" id=\"formats\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca6443 elementor-widget elementor-widget-heading\" data-id=\"3ca6443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE FORMATS WE RUN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1af83d elementor-widget elementor-widget-heading\" data-id=\"a1af83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Built for the way travellers scroll<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f65b3 elementor-widget elementor-widget-text-editor\" data-id=\"59f65b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From full-screen vertical that owns the feed to skippable in-stream that earns attention, we run the right format for each stage of the journey \u2014 and produce creative built for travel retail, not repurposed from the high street.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f201 elementor-widget elementor-widget-html\" data-id=\"298f201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.echo-fmts{display:flex;gap:30px;justify-content:center;flex-wrap:wrap;font-family:'Nunito Sans',sans-serif}\n.echo-fmt{display:flex;flex-direction:column;align-items:center;max-width:248px;flex:1 1 220px}\n.echo-phone{position:relative;width:100%;max-width:248px;aspect-ratio:9\/19;border-radius:34px;background:#0d0d0f;padding:9px;box-shadow:0 26px 50px -20px rgba(28,38,38,.55)}\n.echo-screen{position:relative;width:100%;height:100%;border-radius:26px;overflow:hidden;background:#111;display:flex;flex-direction:column}\n.echo-notch{position:absolute;top:9px;left:50%;transform:translateX(-50%);width:34%;height:18px;background:#0d0d0f;border-radius:0 0 12px 12px;z-index:6}\n.echo-top{position:absolute;top:14px;left:0;right:0;z-index:5;display:flex;justify-content:space-between;align-items:center;padding:0 14px;color:#fff;font-size:.62rem;font-weight:700}\n.echo-badge{background:rgba(0,0,0,.45);padding:.18em .6em;border-radius:5px;font-size:.58rem;font-weight:700}\n.echo-canvas{position:absolute;inset:0}\n.echo-reel{background:radial-gradient(120% 90% at 30% 18%,#3a5c5c 0%,#23383a 48%,#11201f 100%)}\n.echo-tt{background:radial-gradient(130% 80% at 70% 20%,#5a4a63 0%,#2c2536 55%,#15101c 100%)}\n.echo-yt{background:radial-gradient(120% 90% at 50% 30%,#244a52 0%,#16323a 55%,#0c1f24 100%)}\n.echo-prod{position:absolute;left:50%;top:46%;transform:translate(-50%,-50%);width:46px;height:118px;border-radius:10px 10px 7px 7px;background:linear-gradient(160deg,rgba(202,168,102,.95),rgba(202,168,102,.55));box-shadow:0 10px 24px rgba(0,0,0,.4)}\n.echo-prod::before{content:\"\";position:absolute;left:50%;top:-15px;transform:translateX(-50%);width:20px;height:18px;border-radius:4px;background:#0e1a1a}\n.echo-prod::after{content:\"\";position:absolute;left:6px;right:6px;top:46px;height:30px;background:rgba(244,242,236,.92);border-radius:2px}\n.echo-reel .echo-prod{background:linear-gradient(160deg,#e6ddc8,#bca16f)}\n.echo-rail{position:absolute;right:9px;bottom:96px;z-index:5;display:flex;flex-direction:column;gap:17px;align-items:center}\n.echo-rail i{width:25px;height:25px;border-radius:50%;background:rgba(255,255,255,.16);display:block;position:relative}\n.echo-rail i::after{content:\"\";position:absolute;inset:6px;border-radius:50%;border:2px solid rgba(255,255,255,.85)}\n.echo-foot{position:absolute;left:0;right:0;bottom:0;z-index:5;padding:16px 14px 18px;background:linear-gradient(transparent,rgba(0,0,0,.62) 55%);color:#fff}\n.echo-foot .b{font-size:.72rem;font-weight:800}\n.echo-foot .c{font-size:.64rem;opacity:.9;margin:.25rem 0 .6rem;line-height:1.4}\n.echo-chip{display:inline-flex;align-items:center;gap:.45em;background:#CAA866;color:#1f3030;font-size:.62rem;font-weight:800;padding:.5em 1.05em;border-radius:7px;text-transform:uppercase}\n.echo-ttfoot{padding-right:46px}\n.echo-skip{position:absolute;right:10px;bottom:64px;z-index:6;background:rgba(0,0,0,.6);color:#fff;font-size:.6rem;font-weight:700;padding:.4em .7em;border-radius:3px}\n.echo-prog{position:absolute;left:0;right:0;bottom:0;height:4px;z-index:6;background:rgba(255,255,255,.25)}\n.echo-prog::after{content:\"\";position:absolute;left:0;top:0;bottom:0;width:38%;background:#caa866}\n.echo-counter{position:absolute;left:10px;bottom:64px;z-index:6;color:#fff;font-size:.58rem;font-weight:700;background:rgba(0,0,0,.5);padding:.3em .55em;border-radius:3px}\n.echo-cap{margin-top:24px;text-align:center}\n.echo-cap .pf{font-family:'Libre Baskerville',serif;font-weight:700;font-size:1.12rem;color:#2C4343}\n.echo-cap .pd{font-size:.92rem;color:#5d6f70;margin-top:.35rem;line-height:1.55}\n.echo-cap .tag{display:inline-block;margin-top:.9rem;font-size:.66rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:#CAA866;border:1px solid rgba(202,168,102,.5);padding:.32em .85em;border-radius:30px}\n<\/style>\n\n<div class=\"echo-fmts\">\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-reel\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span>Reels<\/span><span class=\"echo-badge\">Sponsored<\/span><\/div>\n      <div class=\"echo-rail\"><i><\/i><i><\/i><i><\/i><\/div>\n      <div class=\"echo-foot\"><div class=\"b\">duty-free edit<\/div><div class=\"c\">Touching down soon? Reserve in-terminal and skip the queue.<\/div><span class=\"echo-chip\">Shop now \u2192<\/span><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">Stories &amp; Reels<\/div><div class=\"pd\">Full-screen vertical video. Sound-on, thumb-stopping, built for reach and recall.<\/div><span class=\"tag\">Meta \u00b7 TikTok<\/span><\/div>\n  <\/div>\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-tt\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span>For You<\/span><span class=\"echo-badge\">Ad<\/span><\/div>\n      <div class=\"echo-rail\"><i><\/i><i><\/i><i><\/i><\/div>\n      <div class=\"echo-foot echo-ttfoot\"><div class=\"b\">@travelretail.co<\/div><div class=\"c\">The fragrance everyone's bringing home this summer \u2708\ufe0f<\/div><span class=\"echo-chip\">Learn more \u2192<\/span><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">In-Feed &amp; Spark Ads<\/div><div class=\"pd\">Native For You placements that read as content, not advertising. Made for discovery.<\/div><span class=\"tag\">TikTok<\/span><\/div>\n  <\/div>\n  <div class=\"echo-fmt\">\n    <div class=\"echo-phone\"><div class=\"echo-screen\">\n      <div class=\"echo-canvas echo-yt\"><div class=\"echo-prod\"><\/div><\/div>\n      <div class=\"echo-notch\"><\/div>\n      <div class=\"echo-top\"><span><\/span><span class=\"echo-badge\">Ad<\/span><\/div>\n      <div class=\"echo-counter\">0:05<\/div>\n      <div class=\"echo-skip\">Skip ad \u203a<\/div>\n      <div class=\"echo-foot\"><div class=\"b\">The Travel Retail Co.<\/div><div class=\"c\">Your journey, elevated.<\/div><span class=\"echo-chip\">Visit site \u2192<\/span><\/div>\n      <div class=\"echo-prog\"><\/div>\n    <\/div><\/div>\n    <div class=\"echo-cap\"><div class=\"pf\">Skippable In-Stream &amp; Bumpers<\/div><div class=\"pd\">Pre-roll for the story, six-second bumpers for the reminder. Reach at scale.<\/div><span class=\"tag\">YouTube<\/span><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d85e8b e-flex e-con-boxed e-con e-parent\" data-id=\"6d85e8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd649e elementor-widget elementor-widget-heading\" data-id=\"0fd649e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Echolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d2752 elementor-widget elementor-widget-heading\" data-id=\"56d2752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paid social, built for travel retail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387e8f1 elementor-widget elementor-widget-text-editor\" data-id=\"387e8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plenty of agencies can buy social. Very few understand the traveller, the source market and the duty-free moment the way we do \u2014 it&#8217;s the only thing we do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b99fda5 e-flex e-con-boxed e-con e-child\" data-id=\"b99fda5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b22011 e-flex e-con-boxed e-con e-child\" data-id=\"8b22011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662665a elementor-widget elementor-widget-heading\" data-id=\"662665a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbee22 elementor-widget elementor-widget-heading\" data-id=\"dcbee22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Source-market expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc6495 elementor-widget elementor-widget-text-editor\" data-id=\"9fc6495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We reach travellers by where they&#8217;re flying from \u2014 in the right language, with the right cultural cues, across more than 40 markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22be490 e-flex e-con-boxed e-con e-child\" data-id=\"22be490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1f136 elementor-widget elementor-widget-heading\" data-id=\"2c1f136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582afb3 elementor-widget elementor-widget-heading\" data-id=\"582afb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Journey-stage targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfacb6 elementor-widget elementor-widget-text-editor\" data-id=\"bbfacb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dream, plan, board, arrive. We map creative and spend to the moment the traveller is actually in, not a generic funnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9df978 e-flex e-con-boxed e-con e-child\" data-id=\"f9df978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5be1c elementor-widget elementor-widget-heading\" data-id=\"2f5be1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e1ee5 elementor-widget elementor-widget-heading\" data-id=\"84e1ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Travel retail creative<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c7d8f elementor-widget elementor-widget-text-editor\" data-id=\"98c7d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ads built for the duty-free moment and the categories that sell there \u2014 fragrance, spirits, beauty \u2014 not high-street hand-me-downs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d994b7 e-flex e-con-boxed e-con e-child\" data-id=\"1d994b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d64a2e elementor-widget elementor-widget-heading\" data-id=\"2d64a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0976b elementor-widget elementor-widget-heading\" data-id=\"1c0976b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Measurement that counts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682f56 elementor-widget elementor-widget-text-editor\" data-id=\"9682f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We tie spend to outcomes, so you can see what each market and format returns rather than guessing at reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b5385 e-con-full e-flex e-con e-parent\" data-id=\"d1b5385\" data-element_type=\"container\" data-e-type=\"container\" id=\"cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f509b elementor-widget elementor-widget-heading\" data-id=\"42f509b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's talk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ba528 elementor-widget elementor-widget-heading\" data-id=\"18ba528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prenota un appuntamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac2e69 elementor-widget elementor-widget-text-editor\" data-id=\"1ac2e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s discuss your requirements. Tell us your brands, your source markets and your goals, and we&#8217;ll show you how paid social fits the journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c53114 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c53114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7@echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota un appuntamento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PAID SOCIAL Paid Social for Travel Retail Reach travellers where they spend their attention. Meta, TikTok and YouTube campaigns planned and bought around source markets and the traveller journey. Book an appointment \u2192 See the formats The opportunity Travellers decide long before they reach the terminal Paid social is where travellers live between trips \u2014 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3055","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Social for Travel Retail | Meta, TikTok &amp; YouTube | Echolution<\/title>\n<meta name=\"description\" content=\"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/it\/paid-social\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Social for Travel Retail | Meta, TikTok &amp; YouTube | Echolution\" \/>\n<meta property=\"og:description\" content=\"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echolution.com\/it\/paid-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Echolution\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T05:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/06\/Echolution_horizontal@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"158\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/paid-social\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/paid-social\\\/\",\"name\":\"Paid Social for Travel Retail | Meta, TikTok & YouTube | Echolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\"},\"datePublished\":\"2026-06-25T05:58:44+00:00\",\"dateModified\":\"2026-06-26T05:24:04+00:00\",\"description\":\"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/paid-social\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.echolution.com\\\/paid-social\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/paid-social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Travel Retail Paid Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"name\":\"Echolution\",\"description\":\"Travel-retail media agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.echolution.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\",\"name\":\"Echolution\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"width\":325,\"height\":78,\"caption\":\"Echolution\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/echolution\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paid Social for Travel Retail | Meta, TikTok & YouTube | Echolution","description":"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.echolution.com\/it\/paid-social\/","og_locale":"it_IT","og_type":"article","og_title":"Paid Social for Travel Retail | Meta, TikTok & YouTube | Echolution","og_description":"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.","og_url":"https:\/\/www.echolution.com\/it\/paid-social\/","og_site_name":"Echolution","article_modified_time":"2026-06-26T05:24:04+00:00","og_image":[{"width":661,"height":158,"url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/06\/Echolution_horizontal@2x.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.echolution.com\/paid-social\/","url":"https:\/\/www.echolution.com\/paid-social\/","name":"Paid Social for Travel Retail | Meta, TikTok & YouTube | Echolution","isPartOf":{"@id":"https:\/\/www.echolution.com\/#website"},"datePublished":"2026-06-25T05:58:44+00:00","dateModified":"2026-06-26T05:24:04+00:00","description":"Reach travellers before they fly. Echolution plans and buys paid social across Meta, TikTok and YouTube for travel retail brands, by source market. Book an appointment.","breadcrumb":{"@id":"https:\/\/www.echolution.com\/paid-social\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.echolution.com\/paid-social\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.echolution.com\/paid-social\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.echolution.com\/"},{"@type":"ListItem","position":2,"name":"Travel Retail Paid Social"}]},{"@type":"WebSite","@id":"https:\/\/www.echolution.com\/#website","url":"https:\/\/www.echolution.com\/","name":"Echolution","description":"Travel-retail media agency","publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.echolution.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.echolution.com\/#organization","name":"Echolution","url":"https:\/\/www.echolution.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","width":325,"height":78,"caption":"Echolution"},"image":{"@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/echolution\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/pages\/3055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/comments?post=3055"}],"version-history":[{"count":133,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/pages\/3055\/revisions"}],"predecessor-version":[{"id":3313,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/pages\/3055\/revisions\/3313"}],"wp:attachment":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/media?parent=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}