{"id":3443,"date":"2026-06-27T14:18:31","date_gmt":"2026-06-27T13:18:31","guid":{"rendered":"https:\/\/staging.echolution.com\/?page_id=3443"},"modified":"2026-06-27T14:35:05","modified_gmt":"2026-06-27T13:35:05","slug":"airport-ooh","status":"publish","type":"page","link":"https:\/\/www.echolution.com\/it\/airport-ooh\/","title":{"rendered":"OOH"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3443\" class=\"elementor elementor-3443\">\n\t\t\t\t<div class=\"elementor-element elementor-element-363e9774 e-flex e-con-boxed e-con e-parent\" data-id=\"363e9774\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5994974c elementor-widget elementor-widget-heading\" data-id=\"5994974c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OOH &amp; DOOH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be961a elementor-widget elementor-widget-heading\" data-id=\"5be961a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reach the travelling shopper \u2014 from the airport gate to the downtown store<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6b4e4 elementor-widget elementor-widget-text-editor\" data-id=\"df6b4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Premium airport, transport and city-centre screens \u2014 activated by flight and targeted by source market \u2014 meeting travellers wherever they spend, and proving it drove a sale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a057e07 e-con-full e-flex e-con e-child\" data-id=\"6a057e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1a8061 elementor-widget elementor-widget-button\" data-id=\"1f1a8061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7%40echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota un appuntamento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11970884 e-flex e-con-boxed e-con e-parent\" data-id=\"11970884\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2398c82d elementor-widget elementor-widget-heading\" data-id=\"2398c82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ea1b87 elementor-widget elementor-widget-heading\" data-id=\"73ea1b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reach travellers wherever they shop \u2014 duty-free and tax-free<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c87c9e elementor-widget elementor-widget-text-editor\" data-id=\"18c87c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Travellers spend at the airport duty-free and in the downtown stores where they reclaim tax. Premium OOH meets them across the whole journey \u2014 and flight-activated airport screens let us target exact source markets, cutting the wastage of traditional out-of-home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125f41cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"125f41cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15a300f3 e-con-full e-flex e-con e-child\" data-id=\"15a300f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1b82d2 elementor-widget elementor-widget-html\" data-id=\"6e1b82d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ooh-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;font-family:'Nunito Sans',sans-serif}\n.ooh-stats .s{background:#F4F2EC;border:1px solid #e4e0d6;border-radius:16px;padding:34px 28px}\n.ooh-stats .num{font-family:'Libre Baskerville',serif;font-size:40px;color:#2C4343;font-weight:700;line-height:1}\n.ooh-stats .lab{margin-top:12px;font-weight:700;color:#1c2a2a}\n.ooh-stats .sub{margin-top:6px;font-size:14px;color:#5d6b6b;line-height:1.4}\n@media(max-width:880px){.ooh-stats{grid-template-columns:1fr}}\n<\/style>\n<div class=\"ooh-stats\">\n  <div class=\"s\"><div class=\"num\">9.8bn<\/div><div class=\"lab\">Passengers through the world's airports<\/div><div class=\"sub\">2025 \u2014 ACI World<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">4.0bn<\/div><div class=\"lab\">International travellers<\/div><div class=\"sub\">The cross-border, high-spend audience \u2014 2025, ACI World<\/div><\/div>\n  <div class=\"s\"><div class=\"num\">100%<\/div><div class=\"lab\">Pass the screens to the gate<\/div><div class=\"sub\">A captive, unavoidable path \u2014 no skipping, no scrolling<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca57327 e-flex e-con-boxed e-con e-parent\" data-id=\"4ca57327\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f5e6c5 e-con-full e-flex e-con e-child\" data-id=\"21f5e6c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ec3705 elementor-widget elementor-widget-html\" data-id=\"37ec3705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <style>\n.ooh-why{font-family:'Nunito Sans',sans-serif}\n.ooh-why .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px}\n.ooh-why h2{font-family:'Libre Baskerville',serif;font-size:34px;color:#2C4343;margin:0 0 14px;font-weight:700}\n.ooh-why .lead{font-size:18px;color:#5d6b6b;max-width:700px;margin:0}\n.ooh-why .grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:42px}\n.ooh-why .c{background:#fff;border:1px solid #e4e0d6;border-radius:16px;padding:30px}\n.ooh-why .ic{width:46px;height:46px;border-radius:12px;background:#2C4343;color:#CAA866;display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:18px;font-size:20px}\n.ooh-why h3{font-family:'Libre Baskerville',serif;font-size:20px;margin:0 0 8px;color:#2C4343;font-weight:700}\n.ooh-why p{color:#5d6b6b;font-size:15.5px;margin:0;line-height:1.55}\n@media(max-width:880px){.ooh-why .grid{grid-template-columns:1fr}}\n<\/style>\n<div class=\"ooh-why\">\n  <div class=\"eyebrow\">Why it works<\/div>\n  <h2>Targeted like digital, unmissable like TV<\/h2>\n  <p class=\"lead\">Modern OOH brings precision and proof to the most premium physical environments there are.<\/p>\n  <div class=\"grid\">\n    <div class=\"c\"><div class=\"ic\">&#9992;<\/div><h3>Flight-activated targeting<\/h3><p>At airports, switch the right screens on for the right arrivals and departures \u2014 reaching specific source markets, with the wastage stripped out.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#9635;<\/div><h3>Unmissable, full attention<\/h3><p>Large-format screens on the traveller's unavoidable path \u2014 nothing to scroll past, nothing to skip.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#9719;<\/div><h3>Premium, high-dwell space<\/h3><p>Gates, terminals and shopping districts where travellers wait and browse \u2014 relaxed and in a discovery mindset.<\/p><\/div>\n    <div class=\"c\"><div class=\"ic\">&#10003;<\/div><h3>Measurable to the sale<\/h3><p>Through travel-retail operator partners, connect screen exposure to actual duty-free sales uplift.<\/p><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d3d79 e-flex e-con-boxed e-con e-parent\" data-id=\"33d3d79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e44a95 elementor-widget elementor-widget-html\" data-id=\"17e44a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ooh-runs{font-family:'Nunito Sans',sans-serif;color:#fff}\n.ooh-runs .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:14px}\n.ooh-runs h2{font-family:'Libre Baskerville',serif;font-size:34px;color:#fff;margin:0 0 14px;font-weight:700}\n.ooh-runs .lead{font-size:18px;color:#cfdad8;max-width:710px;margin:0}\n.ooh-env{margin-top:46px}\n.ooh-env .eh{display:flex;align-items:baseline;gap:14px;margin-bottom:6px;flex-wrap:wrap}\n.ooh-env .eh h3{font-family:'Libre Baskerville',serif;font-size:22px;color:#fff;margin:0;font-weight:700}\n.ooh-env .eh .wt{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#CAA866}\n.ooh-env .ei{color:#cfdad8;font-size:15px;max-width:700px;margin-bottom:22px}\n.ooh-gal{display:grid;gap:16px}\n.ooh-gal.four{grid-template-columns:repeat(4,1fr)}\n.ooh-gal.three{grid-template-columns:repeat(3,1fr)}\n.ooh-loc{background:rgba(255,255,255,.05);border:1px solid rgba(202,168,102,.28);border-radius:14px;padding:22px 20px}\n.ooh-loc h4{font-family:'Libre Baskerville',serif;font-size:16px;color:#fff;margin:0 0 7px;font-weight:700}\n.ooh-loc p{font-size:13.5px;color:#d8e2e0;line-height:1.5;margin:0 0 12px}\n.ooh-tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.03em;color:#2C4343;background:#CAA866;padding:4px 10px;border-radius:20px}\n.ooh-tag.alt{background:rgba(202,168,102,.2);color:#CAA866;border:1px solid rgba(202,168,102,.5)}\n@media(max-width:880px){.ooh-gal.four,.ooh-gal.three{grid-template-columns:1fr 1fr}}\n@media(max-width:560px){.ooh-gal.four,.ooh-gal.three{grid-template-columns:1fr}}\n<\/style>\n<div class=\"ooh-runs\">\n  <div class=\"eyebrow\">Where it runs<\/div>\n  <h2>Your brand, wherever the traveller spends<\/h2>\n  <p class=\"lead\">From the airport gate to the ferry terminal to the city-centre shopping district \u2014 premium screens at every high-impact touchpoint, each targetable to the travellers who matter.<\/p>\n\n  <div class=\"ooh-env\">\n    <div class=\"eh\"><h3>Airports<\/h3><span class=\"wt\">Our core \u00b7 flight-activated<\/span><\/div>\n    <div class=\"ei\">The captive heart of travel retail \u2014 from the gate to the duty-free shelf, with screens activated by flight to reach exact source markets.<\/div>\n    <div class=\"ooh-gal four\">\n      <div class=\"ooh-loc\"><h4>Departure gates<\/h4><p>Gate-area screens reaching exact source markets at the moment of departure.<\/p><span class=\"ooh-tag\">&#9992; Flight-activated<\/span><\/div>\n      <div class=\"ooh-loc\"><h4>Concourse &amp; halls<\/h4><p>Large-format screens along the walkways \u2014 the longest dwell of the journey.<\/p><span class=\"ooh-tag\">Long dwell<\/span><\/div>\n      <div class=\"ooh-loc\"><h4>In-store duty-free<\/h4><p>Screens inside the shops \u2014 media at the shelf, at the point of purchase.<\/p><span class=\"ooh-tag alt\">Retail operators<\/span><\/div>\n      <div class=\"ooh-loc\"><h4>Arrival carousels<\/h4><p>Hero screens above the baggage belts \u2014 welcoming inbound travellers.<\/p><span class=\"ooh-tag\">&#9992; Flight-activated<\/span><\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"ooh-env\">\n    <div class=\"eh\"><h3>Transport hubs &amp; terminals<\/h3><span class=\"wt\">Travellers in transit<\/span><\/div>\n    <div class=\"ei\">Beyond the airport \u2014 the rail, sea and metro networks travellers move through, including cross-border terminals most agencies can't reach.<\/div>\n    <div class=\"ooh-gal three\">\n      <div class=\"ooh-loc\"><h4>Rail &amp; Eurostar<\/h4><p>Stations, platforms and international rail terminals \u2014 high-footfall travel hubs.<\/p><\/div>\n      <div class=\"ooh-loc\"><h4>Ferry &amp; sea terminals<\/h4><p>Waterfront and terminal screens \u2014 e.g. the Venice vaporetto and cruise approach.<\/p><\/div>\n      <div class=\"ooh-loc\"><h4>Metro &amp; transit<\/h4><p>Underground networks and interchanges \u2014 reach travellers moving through the city.<\/p><\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"ooh-env\">\n    <div class=\"eh\"><h3>Downtown &amp; retail districts<\/h3><span class=\"wt\">Where tax-free shopping happens<\/span><\/div>\n    <div class=\"ei\">International travellers shop \u2014 and reclaim tax \u2014 in the city-centre stores. Street furniture and panels around the retail districts reach them at the destination, close to the bricks-and-mortar where they spend.<\/div>\n    <div class=\"ooh-gal three\">\n      <div class=\"ooh-loc\"><h4>City-centre street furniture<\/h4><p>Bus shelters, kiosks and panels in the prime shopping quarters.<\/p><\/div>\n      <div class=\"ooh-loc\"><h4>Around the flagship stores<\/h4><p>Screens near the department stores and luxury flagships travellers head for.<\/p><\/div>\n      <div class=\"ooh-loc\"><h4>Shopping-district panels<\/h4><p>High-footfall city retail zones \u2014 reach the travelling shopper in-market.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bc56b01 e-flex e-con-boxed e-con e-parent\" data-id=\"7bc56b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f56bcc8 elementor-widget elementor-widget-html\" data-id=\"6f56bcc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ooh-how{font-family:'Nunito Sans',sans-serif;color:#1c2a2a}\n.ooh-how .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px}\n.ooh-how h2{font-family:'Libre Baskerville',serif;font-size:34px;color:#2C4343;margin:0 0 12px;font-weight:700}\n.ooh-how .lead{font-size:18px;color:#5d6b6b;max-width:710px;margin:0}\n.ooh-arc{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;align-items:start;margin-top:50px}\n.ooh-as{text-align:center;padding:0 6px}\n.ooh-ai{width:72px;height:72px;margin:0 auto 16px;border-radius:18px;display:flex;align-items:center;justify-content:center;font-size:28px;border:2px solid #e4e0d6;background:#F4F2EC;color:#2C4343}\n.ooh-as.hi .ooh-ai{background:#2C4343;color:#CAA866;border-color:#2C4343}\n.ooh-as .sn{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#CAA866;margin-bottom:6px}\n.ooh-as .st{font-family:'Libre Baskerville',serif;font-weight:700;color:#2C4343;font-size:17px;margin-bottom:7px}\n.ooh-as .sd{font-size:13px;color:#5d6b6b;line-height:1.5}\n.ooh-ar{color:#CAA866;font-size:22px;font-weight:800;padding-top:24px}\n.ooh-worked{margin-top:50px;background:#2C4343;color:#fff;border-radius:18px;padding:30px 36px;display:flex;gap:24px;align-items:center}\n.ooh-worked .wt{font-size:12px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#CAA866;white-space:nowrap}\n.ooh-worked p{font-size:15.5px;margin:0;color:#dfe8e6}\n.ooh-worked b{color:#fff}\n@media(max-width:880px){.ooh-arc{grid-template-columns:1fr}.ooh-ar{transform:rotate(90deg);padding:6px 0}.ooh-worked{flex-direction:column;align-items:flex-start;gap:14px}}\n<\/style>\n<div class=\"ooh-how\">\n  <div class=\"eyebrow\">Come funziona<\/div>\n  <h2>Flight-activated, source-market targeting<\/h2>\n  <p class=\"lead\">At airports especially, modern DOOH isn't always-on and untargeted \u2014 we switch on the right screens for the right travellers, at the right moment. Transport and downtown placements are targeted by audience and geography.<\/p>\n  <div class=\"ooh-arc\">\n    <div class=\"ooh-as hi\"><div class=\"ooh-ai\">&#128506;<\/div><div class=\"sn\">Step 01<\/div><div class=\"st\">Map the source market<\/div><div class=\"sd\">Identify the routes, flights and locations that carry your target travellers.<\/div><\/div>\n    <div class=\"ooh-ar\">&#8594;<\/div>\n    <div class=\"ooh-as hi\"><div class=\"ooh-ai\">&#9992;<\/div><div class=\"sn\">Step 02<\/div><div class=\"st\">Activate the right screens<\/div><div class=\"sd\">Switch airport screens on for those flights \u2014 the right gate, terminal and time.<\/div><\/div>\n    <div class=\"ooh-ar\">&#8594;<\/div>\n    <div class=\"ooh-as\"><div class=\"ooh-ai\">&#9673;<\/div><div class=\"sn\">Step 03<\/div><div class=\"st\">Reach them on the path<\/div><div class=\"sd\">Your brand meets them where they can't look away \u2014 gate, terminal or high street.<\/div><\/div>\n    <div class=\"ooh-ar\">&#8594;<\/div>\n    <div class=\"ooh-as hi\"><div class=\"ooh-ai\">&#10003;<\/div><div class=\"sn\">Step 04<\/div><div class=\"st\">Measure to the sale<\/div><div class=\"sd\">Through travel-retail partners, connect exposure to real duty-free sales uplift.<\/div><\/div>\n  <\/div>\n  <div class=\"ooh-worked\"><div class=\"wt\">For example<\/div><p>Flight-activated airport DOOH runs <b>only when your audience is present<\/b> \u2014 reach Chinese travellers at the gates for Shanghai departures \u2014 while downtown screens reach those same travellers near the stores where they shop tax-free at the destination.<\/p><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a75306 e-flex e-con-boxed e-con e-parent\" data-id=\"11a75306\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc365ce elementor-widget elementor-widget-html\" data-id=\"4cc365ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <style>\n.ooh-buy{font-family:'Nunito Sans',sans-serif}\n.ooh-buy .eyebrow{font-weight:800;letter-spacing:.16em;text-transform:uppercase;font-size:12px;color:#CAA866;margin-bottom:16px}\n.ooh-buy h2{font-family:'Libre Baskerville',serif;font-size:34px;color:#2C4343;margin:0 0 14px;font-weight:700}\n.ooh-buy .lead{font-size:18px;color:#5d6b6b;max-width:700px;margin:0}\n.ooh-models{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:42px}\n.ooh-model{background:#fff;border:1px solid #e4e0d6;border-radius:18px;padding:34px}\n.ooh-model .ml{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#CAA866;margin-bottom:10px}\n.ooh-model h3{font-family:'Libre Baskerville',serif;font-size:23px;color:#2C4343;margin:0 0 12px;font-weight:700}\n.ooh-model p{color:#5d6b6b;font-size:15.5px;line-height:1.55;margin:0}\n@media(max-width:880px){.ooh-models{grid-template-columns:1fr}}\n<\/style>\n<div class=\"ooh-buy\">\n  <div class=\"eyebrow\">How you buy<\/div>\n  <h2>Two ways to run it<\/h2>\n  <p class=\"lead\">Buy flexibly across a growing programmatic network, or own the premium hero locations outright.<\/p>\n  <div class=\"ooh-models\">\n    <div class=\"ooh-model\"><div class=\"ml\">Flexible \u00b7 Targeted<\/div><h3>CPM \/ Programmatic<\/h3><p>Buy on a CPM basis across a growing network of airport, transport and city screens \u2014 flexible, flight-activated and targeted by source market, with no long-term commitment.<\/p><\/div>\n    <div class=\"ooh-model\"><div class=\"ml\">Premium \u00b7 Guaranteed<\/div><h3>Fixed residency<\/h3><p>Own a premium hero location outright for a fixed period \u2014 guaranteed share of voice in the highest-impact, most unmissable sites. Your brand, unmissable.<\/p><\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1086877 e-flex e-con-boxed e-con e-parent\" data-id=\"1086877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3d427d elementor-widget elementor-widget-heading\" data-id=\"3f3d427d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">READY TO REACH THEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa0868d elementor-widget elementor-widget-heading\" data-id=\"6aa0868d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prenota un appuntamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6512f7 elementor-widget elementor-widget-text-editor\" data-id=\"1e6512f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tell us your brands, your target source markets and your goals, and we&#8217;ll show you how airport, transport and downtown OOH fits the journey \u2014 and how we&#8217;ll prove it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62375f77 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62375f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/d3b16a85f7c0435d814abe52b0dc74d7@echolution.com\/meetingtype\/sh9CKguqskm-csyzFmKo0w2?anonymous&#038;ismsaljsauthenabled\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota un appuntamento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>OOH &amp; DOOH Reach the travelling shopper \u2014 from the airport gate to the downtown store Premium airport, transport and city-centre screens \u2014 activated by flight and targeted by source market \u2014 meeting travellers wherever they spend, and proving it drove a sale. Book an appointment \u2192 The opportunity Reach travellers wherever they shop \u2014 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3443","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- 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