{"id":2427,"date":"2022-02-01T16:53:06","date_gmt":"2022-02-01T16:53:06","guid":{"rendered":"https:\/\/www.echolution.com\/?p=2427"},"modified":"2026-06-14T08:31:07","modified_gmt":"2026-06-14T07:31:07","slug":"lunar-new-year-2022-tiger-tails-metaverse-gifting","status":"publish","type":"post","link":"https:\/\/www.echolution.com\/it\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/","title":{"rendered":"Capodanno Lunare 2022: Code delle Tigri e Regali nel Metaverso"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2427\" class=\"elementor elementor-2427\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e37e1 e-flex e-con-boxed e-con e-parent\" data-id=\"d1e37e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-692887af elementor-widget elementor-widget-text-editor\" data-id=\"692887af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>A round-up of this year\u2019s luxury brand marketing activity and latest traveller trends news for the Lunar New Year holiday in travel retail.\u00a0<\/p>\n\n<p>Luxury brands have charged their domestic marketing activity for the Year of the Tiger spring holiday with both physical and digital brand engagement techniques &#8211; from tiger tail art installations IRL to limited edition NFTs in the metaverse.<\/p>\n\n<p><strong>DFS, Glenfiddich, Johnnie Walker, Martell,\u00a0<\/strong><strong>YSL Beaut\u00e9\u00a0<\/strong>and<strong>\u00a0L\u2019Or\u00e9al Paris\u00a0<\/strong>are highlight brands for travel retail that are embracing new disruptive technologies, digital shopping interactions or limited-edition artist collaborations to celebrate the courageous Year of the Tiger, as many Chinese travellers stay at home for a third year in a row.\u00a0<\/p>\n\n<p>Leading travel retail brands are increasingly facing the challenges of how to reach digital-natives and Gen Z or Millennial consumers that shop online and respond to brands investing in the metaverse.<\/p>\n\n<p><strong>Metaverse influencers<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2435\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_KV-1024x576.jpeg\" alt=\"\" \/><\/figure>\n\n<p>LVMH-owned travel retail specialist, DFS has made its move into the metaverse with a dedicated virtual influencer\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=2pHia7G7pMo\">campaign<\/a>, hosted by Reddi and Vila, who help customers celebrate Lunar New Year with gifting ideas\u00a0Together, DFS says in a statement, they have combined metaverse technology with innovative marketing concepts to become trending influencers, partnering with leading brands in luxury retail.<\/p>\n\n<p>The retailer invited Reddi and Vila to be DFS Chief Gifting Officers, starring in a digital film inspired by the beauty of Chinese tradition and deeper meaning of gifting. From January through March, the pair of are representing DFS to its customers by making traditional Lunar New Year gift recommendations through Weibo, WeChat, Little Red Book, and sharing innovative digital ways to unlock gifts in store. DFS said that the move \u201cmarks the opening of a new digital marketing frontier for DFS, timed to welcome the Year of the Tiger and to introduce DFS customers from around the world to a new era of virtual reality\u201d.<\/p>\n\n<p><strong>NFT exclusive<\/strong><\/p>\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-image-2437\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1-1024x1024.png\" alt=\"\" data-id=\"2437\" data-full-url=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1.png\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2437\" srcset=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1-1024x1024.png 1024w, https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1-300x300.webp 300w, https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1-150x150.png 150w, https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1-768x768.png 768w, https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/GF_21_BB_pack-1.webp 1276w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2440\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/glenfiddich-cny3-2048x1433-1-1024x717.jpeg\" alt=\"\" data-id=\"2440\" data-full-url=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/glenfiddich-cny3-2048x1433-1.jpeg\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2440\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n\n<p>Glenfiddich is marking Chinese Lunar New Year with the launch of 200 limited-edition non-fungible tokens (NFTs). Each NFT purchased is linked to a physical bottle of the renowned liquor brand\u2019s 21-year-old Reserva Rum cask single malt Scotch whisky, and serves as a digital receipt verifying ownership and authenticity. The NFTs are rolling out on\u00a0<a href=\"https:\/\/blockbar.com\/brands\/Glenfiddich\/87e67a28-10da-443e-b6d2-bc37ecef79a1\">BlockBar<\/a>, the world\u2019s first DTC NFT marketplace for wines and spirits.<\/p>\n\n<p>The Glenfiddich release for Lunar New Year is one of a trilogy designed by renowned illustrator Rlon Wang, reports\u00a0<a href=\"https:\/\/www.moodiedavittreport.com\/glenfiddich-partners-with-nft-luxury-wines-spirits-platform-blockbar-for-chinese-new-year-edition\/\">The Moodie Davitt Report.\u00a0<\/a>\u00a0Wang\u2019s latest design carries a spotlight on the brand\u2019s iconic stag, and the NFTs exclusive to BlockBar feature an extended limited-edition design. Upon purchase, the buyer can also unlock exclusive content including a JPG of the complete artwork from Rlon Wang, individual digital illustrations of the icons that make up the overall design and a Golden Stag GIF that can be used to obtain early access to the next Glenfiddich launch via BlockBar.com.<\/p>\n\n<p>William Grant &amp; Sons Global Luxury Director Will Peacock commented: \u201cWe\u2019re delighted to launch our first ever Chinese New Year NFT with BlockBar.com to help mark the Year of the Tiger. This limited-edition bottle design is inspired by the final of the trilogy series with Rlon Wang which celebrates the endless possibilities for 2022, and we\u2019re pleased to share this sentiment with two hundred lucky customers.\u201d<\/p>\n\n<p><strong>Limited edition liquor<\/strong><\/p>\n\n<p>Martell and Johnnie Walker have also both launched travel retail exclusive products for the premium spirits gifting market this Lunar New Year.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2445\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Martell-HaikouAp-11-1024x676.jpeg\" alt=\"\" \/><\/figure>\n\n<p>For its Chinese New Year special edition, Pernod Ricard has launched \u2018The Audacious Voyage\u2019 Martell Cordon Blue cognac available in Asia\u2019s key airport and downtown duty-free retail locations.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2442\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/johnnie-Walker-CNY-Year-of-the-Tiger-.jpeg\" alt=\"\" \/><\/figure>\n\n<p>While Diageo-owned Johnnie Walker has partnered with\u00a0artist Shan Jiang\u00a0to release a limited-edition Johnnie Walker Blue Label bottle for the Lunar New Year celebrations.\u00a0Imagery on the blended Scotch whisky label pays homage to the tiger as a symbol of strength and progress, with the mammal showcasing wings to depict a famous Chinese idiom.\u00a0<\/p>\n\n<p><strong>Luxury: culture trip\u00a0<\/strong><\/p>\n\n<p>Louis Vuitton\u2019s giant tiger tail art installation at its new flagship maison in Chengdu telegraphs a playful statement for the luxury brand\u2019s commitment to this flagship store \u2013 its third in Mainland China. As\u00a0<a href=\"https:\/\/jingdaily.com\/louis-vuitton-tiger-flagship-chengdu\/\">Jing Daily<\/a>\u00a0notes, this is a cultural and community-led marketing move, designed to underscore its focus on the local audience in this important emerging market city destination.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2444\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/louis-vuitton-tiger-tail-hero-1240x698-1-1024x576.png\" alt=\"\" \/><\/figure>\n\n<p>Bottega Veneta has managed to successfully navigate a new era of culturally-led marketing, with its latest Chinese New Year campaign that focuses on the brand\u2019s colour design cues as well as incorporating elements of localism through its art installations \u2013 notably its digital takeover of part of the Great Wall of China \u2013 the latest in a series of bold marketing statements, that puts the brand ahead of the pack amongst Chinese netizens, according to\u00a0<a href=\"https:\/\/jingdaily.com\/bottega-veneta-chinese-new-year\/\">Jing Daily<\/a>.\u00a0<\/p>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2432\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/bottega-veneta-cny-wall-of-china-1240x698-1-1024x576.png\" alt=\"\" data-id=\"2432\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2432\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2431\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Bottega-Veneta-CNY-Great-Wall-01_5x4-2048x1534-1-1024x767.jpeg\" alt=\"\" data-id=\"2431\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2431\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2448\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Bottega-Veneta-Chinese-New-Year-2022-Campaign-5-819x1024.jpeg\" alt=\"\" data-id=\"2448\" data-full-url=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Bottega-Veneta-Chinese-New-Year-2022-Campaign-5.jpeg\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2448\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n\n<p><strong>Beauty\u2019s O2O downtown focus<\/strong><\/p>\n\n<p>YSL Beaut\u00e9 and L\u2019Or\u00e9al Paris both have a laser sharp focus on the power of downtown digital marketing to target travel retail customers for this Lunar New Year, according to specialist agency\u00a0<a href=\"https:\/\/www.20partners.com\/two-journal\/light-it-up-lunar-new-year-2022\">2.0 &amp; Partners<\/a>, that says these powerhouse beauty brands have relied on omnichannel activities in Hainan to celebrate Chinese New Year.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2428\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Blogpic2-1024x683.jpeg\" alt=\"\" \/><\/figure>\n\n<p>The<strong>\u00a0<\/strong>YSL Beaut\u00e9\u00a0and CDFG activation at Haikou Mova Mall is a good example of how brands are increasingly investing in O2O (online + offline)\u00a0approach to deliver consistent engagement and a desire to drive experiences more than sales. This brand pop-up\u00a0is a fully-engaging experience for shoppers with \u201cretail expression and brand retailtainment\u201d at its centre. There\u2019s a 3D room with animated greetings courtesy of a digital tiger that takes photo opportunities to the level expected by young digital-savvy shoppers. Elsewhere, a fortune telling game taps into the gaming trend and the livestreamed music show elevates the retail location beyond the realms of a store into something that visitors want to experience for themselves.\u00a0<\/p>\n\n<p>Similarly, in collaboration with China Duty Free Group (CDFG), L\u2019Or\u00e9al Paris unveiled a digital-first L\u2019Or\u00e9al Paris Maison pop-up in Hainan, featuring the brands\u2019 newly launched Revitalift Serum and designed to coincide with the Lunar New Year holidays.\u00a0\u00a0Here,\u00a0shoppers receive an invite to the pop-up as they arrive on the island, which creates the sort of tailored and exclusive service which modern shoppers desire. The celebration continues at touchpoints across the island, all leading to the butler service at the pop-up itself to create a true experience for guests.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2443\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/LOre-al-Revitalift-Paris-Maison-pop-up-in-Hainan-fascia.jpeg\" alt=\"\" \/><\/figure>\n\n<p><strong>High(er) spirits in Hainan<\/strong><\/p>\n\n<p>There is potential for increasing duty-free drinks sales among Chinese residents visiting Hainan if they knew how to buy more, according to new data from specialist market research firm m1nd-set, reports\u00a0<a href=\"https:\/\/www.thedrinksbusiness.com\/2022\/01\/hainan-duty-free-drinks-shoppers-would-buy-more-if-they-knew-they-could\/\">The Drinks Business<\/a>.\u00a0<\/p>\n\n<p>Chinese holidaymakers visiting Hainan who are on the lookout for duty-free drinks could be spending more, including buying up cognacs, if drinks brands were marketed to them before and after their trip, reports market research company m1nd-set, suggesting there is still headroom for further sales in the area.<\/p>\n\n<p>According to the research, a significant portion of shoppers in Hainan are still not taking advantage of their full duty-free allowance, either on site or following the trip, and could still be using their post-trip online purchasing allowance and home delivery services.<\/p>\n\n<p>Anna Marchesini, head of business development at m1nd-set says:\u00a0\u201cWhen it comes to alcohol specifically, 45% of alcohol buyers used their full alcohol allowance of 1.5L\u201d.<\/p>\n\n<p>The findings showed that the reason the potential still existed was largely based on how consumers looking at buying drinks tended to be influenced by impulse within duty-free retail and yet footfall could still be boosted online and via delivery options at other times.<\/p>\n\n<p><strong>Surging cognac sales<\/strong><\/p>\n\n<p>Time then for luxury spirits brands to up their premium cognac and whisky game in time for the Lunar New Year gifting opportunity. And just off the back of news that cognac sales surged in China last year, according to industry group BNIC, that reported to\u00a0<a href=\"https:\/\/www.reuters.com\/world\/europe\/cognac-sales-jump-31-drinkers-go-upmarket-2022-01-17\/\">Reuters<\/a>\u00a0sales rose there by 56%, in the latest sign premium drinks makers such as Pernod Ricard are putting the pandemic behind them.\u00a0<\/p>\n\n<p>Pernod Ricard\u2019s Martell has responded with a series of Chinese New Year themed retail activations \u2013 first in Hainan in 2021 for the ground breaking\u00a0<a href=\"https:\/\/www.moodiedavittreport.com\/pushing-the-boundaries-of-futuristic-retail-maison-martell-and-china-duty-free-group-to-unveil-pioneering-boutique-in-haitang-bay\/\">Maison Martell pop-up<\/a>, featuring a host of interactive digital customer engagement touchpoints. This was followed by this year\u2019s\u00a0<a href=\"https:\/\/www.themoodieblog.com\/entering-an-age-old-spirits-world-with-a-contemporary-twist\/\">L\u2019Atelier Martell Hong Kong boutique<\/a>, with a modern and immersive take on an historic storytelling brand experience, which is described as pure retail theatre and designed to appeal to Asia\u2019s digitally-savvy and future cognac consumers.\u00a0<\/p>\n\n<p><strong>Travel trends\u00a0<\/strong><\/p>\n\n<p>This Lunar New Year has been marked by continued travel restrictions across Chinese provinces and dampened domestic traveller numbers, as the Chinese government remains wary of rising Omicron or Delta variant cases ahead of the Winter Olympics, due to be hosted in Beijing beginning 4 February.\u00a0<\/p>\n\n<p>This year, China&#8217;s Ministry of Transportation expects 1.18 billion trips to be made during the Lunar New Year travel season, a 35% increase from last year &#8211; but still much lower than the 3 billion trips taken in 2019 before the pandemic. According to media reports, such as this\u00a0<a href=\"https:\/\/edition.cnn.com\/2022\/01\/24\/china\/china-wuhan-lockdown-two-years-mic-intl-hnk\/index.html\">CNN news<\/a>, local authorities are again discouraging residents from traveling to curb the spread of the coronavirus &#8211; especially the highly transmissible Omicron variant.<\/p>\n\n<p>While domestic travel in China has been slowly returning to normal levels,\u00a0<a href=\"https:\/\/forwardkeys.com\/omicron-casts-a-shadow-over-chinese-new-year-travel\/\">ForwardKeys<\/a>\u00a0reveals the recent lockdowns in China have cast a long shadow over Chinese New Year travel plans.<\/p>\n\n<p>The latest data (as of 11\u00a0January), show flight bookings for the holiday period, 24\u00a0January \u2013 13\u00a0February, were 75.3% behind pre-pandemic levels but still ahead by 5.9% of last year\u2019s dismally low levels.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/20220116-CNY-outblook-v2-1-web-1024x576.png\" alt=\"\" \/><\/figure>\n\n<p><strong>Last-minute booking is the new normal<\/strong><\/p>\n\n<p>In addition to Omicron-related travel restrictions, government advice on New Year travel has been an influential factor in dampening demand, says ForwardKeys.<\/p>\n\n<p>Last year, many local authorities advised people to \u201cstay put\u201d. This year, the advice was a little more lenient, with people advised to protect their health while travelling. That allowed people the flexibility to wait and see how things developed and the possibility to make a last-minute booking. The lead time for flight bookings has shortened dramatically during the pandemic, says ForwardKeys &#8211; around 60% of bookings on Chinese domestic flights are made under four days of departure, comments the firm, adding that a last-minute surge for Chinese New Year was entirely possible.\u00a0\u00a0<\/p>\n\n<p>\u201cWe have seen travel bouncing back strongly, as soon as travellers feel the risk of becoming stranded in an area of infection has receded,\u201d comments Bing Han Kee, VP of Sales (APAC) at ForwardKeys.<\/p>\n\n<p><strong>Top Chinese New Year destinations<\/strong><\/p>\n\n<p>Analysis of the most-booked destinations reveals that leisure travel is the light in what would otherwise be a gloomy outlook.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2430\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/20220116-CNY-outblook-v2-2-web-1024x576.png\" alt=\"\" \/><\/figure>\n\n<p>Among the top 15, the most resilient destinations are Changchun, reaching 39% of pre-pandemic levels; Sanya, 34%; Shenyang, 32%; Chengdu, 30%; Haikou, 30%; Chongqing, 29%; Shanghai, 26%; Wuhan, 24%; Harbin 24% and Nanjing, 20%.<\/p>\n\n<p>Sanya and Haikou, which are both located on Hainan, have seen consistent growth in popularity throughout the pandemic, fuelled by China\u2019s ban on international travel and special tax treatment on the sale of luxury goods.\u00a0<\/p>\n\n<p>Changchun, Shenyang and Harbin contain numerous winter sports resorts \u2013 snow holidays have been a major campaign driven by the Chinese authorities ahead of the Beijing Winter Olympics. Harbin is still in the top 15 list even though it was affected by a Covid-19 outbreak in December.<\/p>\n\n<p>\u201cThroughout 2021, travel bounced back strongly as soon as restrictions were lifted, with shorter lead times. I am also impressed by the strongly growing enthusiasm for winter sports, which I am sure has been encouraged by publicity surrounding the upcoming Winter Olympics in Beijing,\u201d comments Kee.\u00a0<\/p>\n\n<p>And just ahead of the 2022 Winter Olympics event, snow tourism was predicted to be a domestic travel highlight during the Chinese New Year week-long holiday break. This trend has been reflected in rising hotel and ski ticket booking numbers according to\u00a0the\u00a0<a href=\"https:\/\/www.globaltimes.cn\/page\/202112\/1243635.shtml\">Global Times<\/a>, that reported ski resorts in Zhangjiakou have become sold out as winter sports activities gain\u00a0\u00a0popularity.\u00a0\u00a0<\/p>\n\n<p><strong>Echolution takeout:\u00a0<\/strong><\/p>\n\n<p>For luxury, liquor and beauty brands operating in the duty free travel retail marketplace, understanding where and when targeted digital or omnichannel marketing activities should be taking place, will be key to growth as travellers resume travelling \u2013 either domestically or internationally.\u00a0<\/p>\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2441\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Gucci-Tiger-Campagin-Images-7-966x1280-1-773x1024.jpeg\" alt=\"\" data-id=\"2441\" data-full-url=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/Gucci-Tiger-Campagin-Images-7-966x1280-1.jpeg\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2441\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" class=\"wp-image-2436\" src=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DIOR-AND-KENNY-SCHARF-CAPSULE-BY-BRETT-LLOYD-LOOK-5-866x1280-1-693x1024.jpeg\" alt=\"\" data-id=\"2436\" data-full-url=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DIOR-AND-KENNY-SCHARF-CAPSULE-BY-BRETT-LLOYD-LOOK-5-866x1280-1.jpeg\" data-link=\"https:\/\/www.echolution.com\/?attachment_id=2436\" \/><\/figure>\n<\/li>\n<\/ul>\n<figcaption class=\"blocks-gallery-caption\">From Gucci (L) to Dior Homme (R), artist collaborations are a key component of Lunar New Year 2022 campaigns: Year of the Tiger<\/figcaption>\n<\/figure>\n\n<p>Lunar New Year marketing in Asia pushes new boundaries and is at the forefront of digitally progressive marketing in the travel retail market. This seasonal activity shows brands that by talking to travellers pre-trip and in market creates higher brand awareness and more likely scenarios for shopper conversion. Using Echolution\u2019s suite of traveller data tools \u2013 such as travel bookings courtesy of partner agency ForwardKeys &#8211; provides greater niche targeting <a href=\"http:\/\/www.magnacartaspirits.com\">opportunities.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A round-up of this year\u2019s luxury brand marketing activity and latest traveller trends news for the Lunar New Year holiday in travel retail.\u00a0 Luxury brands have charged their domestic marketing activity for the Year of the Tiger spring holiday with both physical and digital brand engagement techniques &#8211; from tiger tail art installations IRL to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[50,49,66],"tags":[230,225,228,27,71,222,224,207,229,223,226,165,227],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-insights","category-duty-free-shopping","category-market-report","tag-beijing-olympics","tag-bottega-veneta","tag-chinese-new-year","tag-dfs","tag-forwardkeys","tag-glenfiddich","tag-johnnie-walker","tag-louis-vuitton","tag-lunar-new-year","tag-martell","tag-metaverse","tag-william-grant-sons","tag-ysl-beaute","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lunar New Year 2022: Tiger Tails &amp; Metaverse Gifting | Echolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echolution.com\/it\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lunar New Year 2022: Tiger Tails &amp; Metaverse Gifting | Echolution\" \/>\n<meta property=\"og:description\" content=\"A round-up of this year\u2019s luxury brand marketing activity and latest traveller trends news for the Lunar New Year holiday in travel retail.\u00a0 Luxury brands have charged their domestic marketing activity for the Year of the Tiger spring holiday with both physical and digital brand engagement techniques &#8211; from tiger tail art installations IRL to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echolution.com\/it\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/\" \/>\n<meta property=\"og:site_name\" content=\"Echolution\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T16:53:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-14T07:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alison Farrington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Farrington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/\"},\"author\":{\"name\":\"Alison Farrington\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\"},\"headline\":\"Lunar New Year 2022: Tiger Tails &#038; Metaverse Gifting\",\"datePublished\":\"2022-02-01T16:53:06+00:00\",\"dateModified\":\"2026-06-14T07:31:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/\"},\"wordCount\":2127,\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DFS-Virtual_Idol_1.webp\",\"keywords\":[\"Beijing Olympics\",\"Bottega Veneta\",\"Chinese New Year\",\"DFS\",\"ForwardKeys\",\"Glenfiddich\",\"Johnnie Walker\",\"Louis Vuitton\",\"Lunar New Year\",\"Martell\",\"metaverse\",\"William Grant &amp; Sons\",\"YSL Beaute\"],\"articleSection\":[\"Data Insights\",\"Duty Free Shopping\",\"Market Report\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/\",\"name\":\"Lunar New Year 2022: Tiger Tails & Metaverse Gifting | Echolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DFS-Virtual_Idol_1.webp\",\"datePublished\":\"2022-02-01T16:53:06+00:00\",\"dateModified\":\"2026-06-14T07:31:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DFS-Virtual_Idol_1.webp\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/DFS-Virtual_Idol_1.webp\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/lunar-new-year-2022-tiger-tails-metaverse-gifting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Report\",\"item\":\"https:\\\/\\\/www.echolution.com\\\/news\\\/category\\\/market-report\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lunar New Year 2022: Tiger Tails &#038; Metaverse Gifting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#website\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"name\":\"Echolution\",\"description\":\"Travel-retail media agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.echolution.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#organization\",\"name\":\"Echolution\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/www.echolution.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Echolution-logo-white.png\",\"width\":325,\"height\":78,\"caption\":\"Echolution\"},\"image\":{\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/echolution\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.echolution.com\\\/#\\\/schema\\\/person\\\/ea3336a16b034d8f99506fabc45914b7\",\"name\":\"Alison Farrington\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g\",\"caption\":\"Alison Farrington\"},\"sameAs\":[\"http:\\\/\\\/www.echolution.com\"],\"url\":\"https:\\\/\\\/www.echolution.com\\\/it\\\/news\\\/author\\\/alison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lunar New Year 2022: Tiger Tails & Metaverse Gifting | Echolution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.echolution.com\/it\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/","og_locale":"it_IT","og_type":"article","og_title":"Lunar New Year 2022: Tiger Tails & Metaverse Gifting | Echolution","og_description":"A round-up of this year\u2019s luxury brand marketing activity and latest traveller trends news for the Lunar New Year holiday in travel retail.\u00a0 Luxury brands have charged their domestic marketing activity for the Year of the Tiger spring holiday with both physical and digital brand engagement techniques &#8211; from tiger tail art installations IRL to [&hellip;]","og_url":"https:\/\/www.echolution.com\/it\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/","og_site_name":"Echolution","article_published_time":"2022-02-01T16:53:06+00:00","article_modified_time":"2026-06-14T07:31:07+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp","type":"image\/webp"}],"author":"Alison Farrington","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Alison Farrington","Tempo di lettura stimato":"13 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#article","isPartOf":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/"},"author":{"name":"Alison Farrington","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7"},"headline":"Lunar New Year 2022: Tiger Tails &#038; Metaverse Gifting","datePublished":"2022-02-01T16:53:06+00:00","dateModified":"2026-06-14T07:31:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/"},"wordCount":2127,"publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"image":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp","keywords":["Beijing Olympics","Bottega Veneta","Chinese New Year","DFS","ForwardKeys","Glenfiddich","Johnnie Walker","Louis Vuitton","Lunar New Year","Martell","metaverse","William Grant &amp; Sons","YSL Beaute"],"articleSection":["Data Insights","Duty Free Shopping","Market Report"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/","url":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/","name":"Lunar New Year 2022: Tiger Tails & Metaverse Gifting | Echolution","isPartOf":{"@id":"https:\/\/www.echolution.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#primaryimage"},"image":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp","datePublished":"2022-02-01T16:53:06+00:00","dateModified":"2026-06-14T07:31:07+00:00","breadcrumb":{"@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#primaryimage","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2022\/02\/DFS-Virtual_Idol_1.webp","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.echolution.com\/news\/lunar-new-year-2022-tiger-tails-metaverse-gifting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.echolution.com\/"},{"@type":"ListItem","position":2,"name":"Market Report","item":"https:\/\/www.echolution.com\/news\/category\/market-report\/"},{"@type":"ListItem","position":3,"name":"Lunar New Year 2022: Tiger Tails &#038; Metaverse Gifting"}]},{"@type":"WebSite","@id":"https:\/\/www.echolution.com\/#website","url":"https:\/\/www.echolution.com\/","name":"Echolution","description":"Travel-retail media agency","publisher":{"@id":"https:\/\/www.echolution.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.echolution.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.echolution.com\/#organization","name":"Echolution","url":"https:\/\/www.echolution.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","contentUrl":"https:\/\/www.echolution.com\/wp-content\/uploads\/2019\/05\/Echolution-logo-white.png","width":325,"height":78,"caption":"Echolution"},"image":{"@id":"https:\/\/www.echolution.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/echolution\/"]},{"@type":"Person","@id":"https:\/\/www.echolution.com\/#\/schema\/person\/ea3336a16b034d8f99506fabc45914b7","name":"Alison Farrington","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae0457b0dd0ddb18a9e80d821cb963fee3c3710068f48ebdb26860d6c652cc46?s=96&d=mm&r=g","caption":"Alison Farrington"},"sameAs":["http:\/\/www.echolution.com"],"url":"https:\/\/www.echolution.com\/it\/news\/author\/alison\/"}]}},"_links":{"self":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/posts\/2427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":8,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/posts\/2427\/revisions\/2515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/media\/2434"}],"wp:attachment":[{"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echolution.com\/it\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}