Standard spots
15 and 30-second non-skippable ads in premium streaming content.
CONNECTED TV
Reach travellers on the biggest screen in the house
Premium, full-attention streaming ads that find your travellers at home in their source markets — and prove the campaign drove real-world store visits.
The opportunity
Streaming has overtaken traditional TV — and it's targetable
Your travellers have moved to streaming, and the big screen now carries the precision of digital. Reach relevant, high-value travellers in their home markets, in a premium, non-skippable, full-attention environment — with none of the spray-and-pray of linear TV.
~48%
Streaming share of TV viewing
Now bigger than broadcast and cable combined — Nielsen, 2025
~95%
CTV ad completion rate
Non-skippable, full-screen attention — Innovid, 2024–25
85%+
Households with a CTV device
Virtually every home is reachable — Nielsen / eMarketer
Why it works
The reach of TV, the precision of digital
Everything linear TV couldn't give you — targeting, completion and real-world proof.
▣
Full-screen attention
The biggest screen in the home, watched lean-back — your brand in a premium, undistracted environment.
▶
Non-skippable completion
CTV ads run to the end. Your message is seen in full, not scrolled past.
◎
Precision targeting
Reach relevant travellers by market, profile and intent — not a broadcast spray to everyone.
✓
Measurable to store visits
Tie the big screen to the real world — verified store visits attributed back to the campaign.
Where it runs
Across the premium streaming landscape
Your ad runs in the platforms travellers actually watch — premium, brand-safe streaming inventory bought on your terms.
Netflix
Disney+
Prime Video
Max
Hulu
Paramount+
YouTube
Peacock
ESPN
Tubi
Pluto TV
The Roku Channel
Netflix
Disney+
Prime Video
Max
Hulu
Paramount+
YouTube
Peacock
ESPN
Tubi
Pluto TV
The Roku Channel
Come funziona
From the big screen to a verified store visit
The thing linear TV could never do — connect a brand-building ad to a real-world action, and prove it.
Step 01
Premium streaming ad
Your ad reaches the traveller at home in their source market, full-screen and full-attention.
→
✈
Step 02
They travel
The same relevant traveller flies to your market with your brand already front of mind.
→
🛍
Step 03
They visit
They walk into your store, airport boutique or counter at the destination.
→
📍
Step 04
Measured & verified
Location data verifies the visit and attributes it back to the campaign.
Worked example
A multi-channel campaign including CTV drove verified, attributed in-store visits and 200+ booked appointments — measured in real time through location data, proving streaming media moved people in the real world.
The opportunities
Ways to run the channel
A full CTV toolkit across premium streaming inventory, bought on your terms.
Interactive & shoppable
Remote-driven engagement and direct-to-product formats on the big screen.
Pause ads
Native placements shown when the viewer pauses — high-visibility, low-intrusion.
Live sports & events
Reach engaged, high-attention audiences around premium live moments.
FAST channels
Free ad-supported streaming — scale across cord-cutters and light TV viewers.
Sequenced with mobile
Pair the big screen with mobile and display for full-journey frequency.
READY TO REACH THEM?
Prenota un appuntamento
Tell us your brands, your target markets and your goals, and we’ll show you how connected TV fits the journey — and how we’ll prove it.