The deal is made in Cannes. The journey isn’t.
This week the industry lands in Cannes for TFWA World Exhibition & Conference — the show where Hermès, Chanel, Estée Lauder, Moët Hennessy and hundreds of other brands sign the…
Un viaggiatore, cinque momenti: pianificare i media lungo tutto il viaggio
Strategy · The Traveller Journey One traveller, five moments: planning media across the whole journey Most travel-retail media is bought channel by channel. The brands that win plan it moment…
Il Wi-Fi in volo è diventato silenziosamente un serio canale mediatico
Inflight · Connected Cabin Inflight Wi-Fi has quietly become a serious media channel For two decades the aircraft cabin was a media dead zone. Fast satellite Wi-Fi has changed that,…