Echolution launches geolocation digital coupons as footfall driver for travel retail industry Digital shopper marketing start-up Echolution, has launched a geolocation coupon campaign solution designed to drive footfall and conversion…
Driven by the pandemic, consumers now have higher expectations for retail brands to introduce digital shopping options, according to two new pieces of market research. 88% of US customers expect…
Airport retailers are looking for omnichannel strategies that work in their unique physical marketplace. Having a laser focus on passenger data, reconsidering their own digital assets such as loyalty programmes,…