OOH & DOOH
Reach the travelling shopper — from the airport gate to the downtown store
Premium airport, transport and city-centre screens — activated by flight and targeted by source market — meeting travellers wherever they spend, and proving it drove a sale.
The opportunity
Reach travellers wherever they shop — duty-free and tax-free
Travellers spend at the airport duty-free and in the downtown stores where they reclaim tax. Premium OOH meets them across the whole journey — and flight-activated airport screens let us target exact source markets, cutting the wastage of traditional out-of-home.
Targeted like digital, unmissable like TV
Modern OOH brings precision and proof to the most premium physical environments there are.
Flight-activated targeting
At airports, switch the right screens on for the right arrivals and departures — reaching specific source markets, with the wastage stripped out.
Unmissable, full attention
Large-format screens on the traveller's unavoidable path — nothing to scroll past, nothing to skip.
Premium, high-dwell space
Gates, terminals and shopping districts where travellers wait and browse — relaxed and in a discovery mindset.
Measurable to the sale
Through travel-retail operator partners, connect screen exposure to actual duty-free sales uplift.
Your brand, wherever the traveller spends
From the airport gate to the ferry terminal to the city-centre shopping district — premium screens at every high-impact touchpoint, each targetable to the travellers who matter.
Airports
Our core · flight-activatedDeparture gates
Gate-area screens reaching exact source markets at the moment of departure.
✈ Flight-activatedConcourse & halls
Large-format screens along the walkways — the longest dwell of the journey.
Long dwellIn-store duty-free
Screens inside the shops — media at the shelf, at the point of purchase.
Retail operatorsArrival carousels
Hero screens above the baggage belts — welcoming inbound travellers.
✈ Flight-activatedTransport hubs & terminals
Travellers in transitRail & Eurostar
Stations, platforms and international rail terminals — high-footfall travel hubs.
Ferry & sea terminals
Waterfront and terminal screens — e.g. the Venice vaporetto and cruise approach.
Metro & transit
Underground networks and interchanges — reach travellers moving through the city.
Downtown & retail districts
Where tax-free shopping happensCity-centre street furniture
Bus shelters, kiosks and panels in the prime shopping quarters.
Around the flagship stores
Screens near the department stores and luxury flagships travellers head for.
Shopping-district panels
High-footfall city retail zones — reach the travelling shopper in-market.
Flight-activated, source-market targeting
At airports especially, modern DOOH isn't always-on and untargeted — we switch on the right screens for the right travellers, at the right moment. Transport and downtown placements are targeted by audience and geography.
Flight-activated airport DOOH runs only when your audience is present — reach Chinese travellers at the gates for Shanghai departures — while downtown screens reach those same travellers near the stores where they shop tax-free at the destination.
Two ways to run it
Buy flexibly across a growing programmatic network, or own the premium hero locations outright.
CPM / Programmatic
Buy on a CPM basis across a growing network of airport, transport and city screens — flexible, flight-activated and targeted by source market, with no long-term commitment.
Fixed residency
Own a premium hero location outright for a fixed period — guaranteed share of voice in the highest-impact, most unmissable sites. Your brand, unmissable.
READY TO REACH THEM?
Réserver un rendez-vous
Tell us your brands, your target source markets and your goals, and we’ll show you how airport, transport and downtown OOH fits the journey — and how we’ll prove it.