OOH & DOOH
Reach the travelling shopper — from the airport gate to the downtown store
Premium airport, transport and city-centre screens — activated by flight and targeted by source market — meeting travellers wherever they spend, and proving it drove a sale.
The opportunity
Reach travellers wherever they shop — duty-free and tax-free
Travellers spend at the airport duty-free and in the downtown stores where they reclaim tax. Premium OOH meets them across the whole journey — and flight-activated airport screens let us target exact source markets, cutting the wastage of traditional out-of-home.
Targeted like digital, unmissable like TV
Modern OOH brings precision and proof to the most premium physical environments there are.
Flight-activated targeting
At airports, switch the right screens on for the right arrivals and departures — reaching specific source markets, with the wastage stripped out.
Unmissable, full attention
Large-format screens on the traveller's unavoidable path — nothing to scroll past, nothing to skip.
Premium, high-dwell space
Gates, terminals and shopping districts where travellers wait and browse — relaxed and in a discovery mindset.
Measurable to the sale
Through travel-retail operator partners, connect screen exposure to actual duty-free sales uplift.
Your brand, wherever the traveller spends
From the airport gate to the ferry terminal to the city-centre shopping district — premium screens at every high-impact touchpoint, each targetable to the travellers who matter.
Airports
Our core · flight-activatedDeparture gates
Gate-area screens reaching exact source markets at the moment of departure.
✈ Flight-activatedConcourse & halls
Large-format screens along the walkways — the longest dwell of the journey.
Long dwellIn-store duty-free
Screens inside the shops — media at the shelf, at the point of purchase.
Retail operatorsArrival carousels
Hero screens above the baggage belts — welcoming inbound travellers.
✈ Flight-activatedTransport hubs & terminals
Travellers in transitRail & Eurostar
Stations, platforms and international rail terminals — high-footfall travel hubs.
Ferry & sea terminals
Waterfront and terminal screens — e.g. the Venice vaporetto and cruise approach.
Metro & transit
Underground networks and interchanges — reach travellers moving through the city.
Downtown & retail districts
Where tax-free shopping happensCity-centre street furniture
Bus shelters, kiosks and panels in the prime shopping quarters.
Around the flagship stores
Screens near the department stores and luxury flagships travellers head for.
Shopping-district panels
High-footfall city retail zones — reach the travelling shopper in-market.
Flight-activated, source-market targeting
At airports especially, modern DOOH isn't always-on and untargeted — we switch on the right screens for the right travellers, at the right moment. Transport and downtown placements are targeted by audience and geography.
Flight-activated airport DOOH runs only when your audience is present — reach Chinese travellers at the gates for Shanghai departures — while downtown screens reach those same travellers near the stores where they shop tax-free at the destination.
Two ways to run it
Buy flexibly across a growing programmatic network, or own the premium hero locations outright.
CPM / Programmatic
Buy on a CPM basis across a growing network of airport, transport and city screens — flexible, flight-activated and targeted by source market, with no long-term commitment.
Fixed residency
Own a premium hero location outright for a fixed period — guaranteed share of voice in the highest-impact, most unmissable sites. Your brand, unmissable.
READY TO REACH THEM?
Prenota un appuntamento
Tell us your brands, your target source markets and your goals, and we’ll show you how airport, transport and downtown OOH fits the journey — and how we’ll prove it.