Despite its merits, programmatic advertising comes with many conditions. What’s behind the Right Person at Right Time are the unspoken pre-conditions for the Right Data and the Right Tech, which are just as important as the Right Execution and Measurement.
Through tests and learns, we license the most reliable tech and integrate with the most relevant data to make sure every impression is served to your prospects through media that’s meaningful to them.
Entry-point investment into programmatic is high and it takes a village to bring it in-house. We have the right technology and skilled personnel in place, and our aim is to offer international programmatic solutions that ultimately increase sales and footfall.
How well do you know your international customers? Are you up to date with the apps that are their favourites when they travel? Do you know the most engaging media formats guaranteed to catch their eyes?
With our collective experience of over 20 years in media, 15 years in digital and 10 years spent in international marketing, we are ideally placed to help shape your international media strategy. Our particular strength lies in the Chinese market, given its growing importance for brands we have worked with over the years. In China, digital transformations move faster than in the West.
Lack of cultural knowledge can cost a brand dearly, and we make it our mission to collaborate with local players and recruit skill sets from local markets to close the culture gap.