Travel-retail media is advertising aimed at international travellers across their journey — from researching a trip, through airports and in-flight, to shopping at the destination. Travellers spend far more in-store than domestic shoppers, which makes reaching them at the right moment valuable for brands.

Any brand that wants to reach international travellers who shop while abroad — including beauty, fashion, spirits, luxury and destination retail. We work with both brands and with media owners such as airports, airlines and retailers.

You don’t need an existing travel-retail presence. We help brands reach and target international travellers through media — wherever those travellers are in their journey. We don’t set up physical retail space such as airport units or high-street stores; our role is connecting your brand to travelling audiences through advertising.

There’s no fixed minimum; the right budget depends on the markets and channels involved. Most brands start with a single source market and scale as results come through. A short call is the quickest way to scope it.

We focus on the highest-spending international source markets — including the US, UK, China and the GCC — but can target travellers from any origin market, based on real forward-booking and travel behaviour rather than broad demographics.

We reach travellers shopping in major international travel-retail destinations — airports, downtown and resort locations — across the markets that matter for your brand.

Both. Campaigns can focus on one source-to-destination corridor or run across multiple markets at once, sequenced across the traveller journey.

We are channel-agnostic and buy across programmatic display and video, digital out-of-home, in-flight (including WiFi advertising and in-flight shopping), connected TV, paid social and search, and travel-retail and in-store media — selecting whatever genuinely reaches your traveller.

We layer genuine traveller signals onto every campaign — including forward-booking and travel data, and, where available through our partners, transactional and behavioural signals. This lets us target travellers based on where they’re actually going and how they behave, rather than broad demographics.

Through advertising served when travellers connect to in-flight WiFi, reaching a captive, high-attention audience with little competing media.

We measure against real outcomes — footfall and in-store sales — rather than impressions alone, connecting media exposure to what travellers actually did wherever the data allows, so you can see the return at each stage of the journey.

Yes, in many cases. Working with tax-free and duty-free partners, we can measure sales uplift — connecting media exposure to actual purchases, so you can see real return rather than impressions alone.

We are completely independent, with no media-owner ties or exclusivity deals. We recommend the channels that genuinely work for you, which means our advice is led by the data and your goals rather than by what we are obliged to sell.

Three ways: a defined project, an ongoing retained partnership, or embedded as an extension of your team for interim or bridging cover. We scope the right model on a short call.

It depends on the channels, but most can be planned and activated within a few weeks. A call lets us give you a realistic timeline for your markets.