Luxury’s accelerated focus on digital
As luxury brands emerge from an extended period of reduced sales due to the Covid-19 pandemic, online has been a saviour. And travel retail is more important than ever, especially…
Geolocation campaigns drive in-store footfall
Echolution launches geolocation digital coupons as footfall driver for travel retail industry Digital shopper marketing start-up Echolution, has launched a geolocation coupon campaign solution designed to drive footfall and conversion…
Airport Retail: Frictionless loyalty
Airport retailers are looking for omnichannel strategies that work in their unique physical marketplace. Having a laser focus on passenger data, reconsidering their own digital assets such as loyalty programmes,…